Arduous Rock Worldwide got here to Vizergy Digital Marketing with a definite branding change in thoughts for the following technology of their Arduous Rock Cafes, which Vizergy initially launched in 2015. The Arduous Rock group was desirous to replace their model id on-line and retain the options of the Vizergy Marketing System and Vizergy Content material Administration System that had served the Arduous Rock Cafe group globally for a number of years.
After a full discovery session and analysis part, the Vizergy inventive group utilized the brand new branding path from Arduous Rock and developed a web site idea utilizing a lighter coloration scheme, extra vibrant coloration highlights and a give attention to music and the Arduous Rock Cafe expertise that is in contrast to some other restaurant chain on this planet. The Vizergy group developed that idea utilizing massive, daring imagery with minimal textual content that gave the positioning a much more life-style and experiential tone than the earlier model.
Largely Cellular: Dynamic, Straightforward-to-Use Navigation
67% of Arduous Rock Cafe web site visitors is from cellular, so the cellular web site expertise was going to be essential. The design group simplified the knowledge structure and navigation in addition to improved the reservation course of by incorporating an Open Desk reserving widget. This allowed the positioning to load extra shortly and prioritize content material for cellular gadgets.
Location Websites with Data Folks Want
Browser location know-how was used to assist on-line customers discover their nearest Arduous Rock Café. Then, for every Cafe location, Vizergys design group created a web site with nice scrollable content material with precedence gadgets positioned strategically primarily based on heatmap evaluation and conversion science to maximise interactions and conversion. The location makes use of Vizergy’s occasion calendar function to showcase reside music and occasions at every location and assist to drive web site visitors for goal markets at every location.
Extra Attractive Menu
Any restaurant web site ought to give attention to the menu and by utilizing massive footage of the meals and brilliant colours, the Arduous Rock Cafe menu actually pops off the display. This facelift was intentional, to indicate the viewer precisely what Arduous Rock Cafe serves and to put nice meals on the middle of the Arduous Rock Cafes expertise.
Leaders in Restaurant Web site Design
Ross McAlpine, Vizergys Shopper Companies Director says, “I believe the brand new Arduous Rock Cafes web site is an incredible step ahead for Arduous Rock Cafe as a model. Assembly with the Arduous Rock management group at first of this large undertaking we actually acquired a way of a brand new starting and a want to showcase the expertise that is in contrast to some other restaurant. We had been capable of harness that new starting and produce a web site that we’re proud to be part of.
I believe the group at Arduous Rock deserve a variety of credit score for his or her management and creativity in how theyve introduced their new model to life, with so many places around the globe that mayt have been straightforward. Im delighted that the Vizergy undertaking group launched this web site shortly, on time and on price range and we’re trying ahead to a brand new part of partnership with Arduous Rock Worldwide as we proceed to work with the group on maximizing web site visitors and conversions for his or her Cafes worldwide.
View the full blog post here to see examples of the brand new web sites options.
About Vizergy® Digital Advertising and marketing:
Vizergy serves the worlds hospitality trade with conversion optimized website design and fiercely aggressive instruments to maximise income. Our formulation for fulfillment consists of cutting-edge applied sciences, confirmed digital marketing programs and the perfect professionals within the trade. At Vizergy, hospitality advertising is just not solely our mission, its our sole focus.
For greater than 20 years, Vizergy has relentlessly developed and deployed the perfect marketing technologies and expertise to serve hundreds of hospitality purchasers with excellence. The corporate deploys full journey life-cycle advertising options from responsive web site design and growth, to confirmed awardsuccessful digital advertising packages, reservation solutions, media planning and deployment. Vizergys platform has lengthy been touted because the #1 digital advertising system for hospitality purchasers, straightforward to deploy, turnkey and SMART, empowering purchasers to win in at this times complicated and aggressive hospitality trade.
For extra info, please go to www.vizergy.com.
