Zoës Kitchen (NYSE: ZOES) introduced at the moment the launch of its newly revamped web site – zoeskitchen.com. The redesigned web site offers company an improved on-line expertise and makes it extra handy for them to get pleasure from Zoës with an up to date location finder, simply accessible menu viewing and fast on-line ordering – each for particular person orders and now for catering orders.
“We’re thrilled to launch our new web site and supply our company an enhanced on-line expertise, offering them with the comfort they’re craving after they wish to get pleasure from Zoës in the course of the course of their busy day,” stated Kevin Miles, CEO and President at Zoës Kitchen. “With its elevated appear and feel and improved navigation, we hope that the brand new web site will encourage our company to completely embrace the Mediterranean way of life and make it even simpler for them to get pleasure from contemporary made Mediterranean meals. The launch of the brand new zoeskitchen.com is an thrilling first milestone in our firm’s new digital journey.”
That is the model’s first main improve of its digital platforms since they have been first launched in 2010. At the moment, on-line gross sales account for a small proportion of the corporate’s whole gross sales. With a mean verify measurement about double the in-store common verify measurement, on-line gross sales signify a major alternative for future income development.
Miles added, “We consider our new web site, along with the upcoming launch of our new loyalty program and cell app later this month, will drive development within the latter a part of the 12 months. Moreover, the launch will allow us to deliver ahead new capabilities resembling on-line ordering for catering and a extra strong CRM platform, all of which is able to assist us to interact with our company in a extra personalized method, shift extra transactions on-line, simplify operations for our restaurant groups and drive gross sales.”
Created with the company’ expertise in thoughts, the web site incorporates lovely new images that showcases the corporate’s contemporary made, better-for-you, Mediterranean dishes accented inside their pure, way of life settings. The options of the brand new zoeskitchen.com embrace:
- Quick access to on-line ordering for particular person and catering orders
- Personalized retailer location pages that promote native occasions, gives and hyperlinks to taking part supply companions for that exact location
- Handy views of the Zoës Kitchen menu gadgets, full with distinctive images of every merchandise, descriptions and dietary data
- Cell optimization that’s user-friendly throughout all varieties of units from desktop to pill to cell phone
- Improved Search Engine Optimization (website positioning) that helps drive natural search outcomes
- The Zoës Life weblog that showcases content material from the corporate’s way of life model primarily based on the 4 Mediterranean pillars: Stay, Eat, Prepare dinner and Join
- Stay Mediterranean part that encompasses a video of Vice President of Culinary Innovation, Chef Antonio Iocchi, explaining how the Mediterranean way of life is constructed round good meals and celebration – extra movies and helpful content material can be continuously added to this part
- Careers web page that locations the corporate’s people-first tradition and core values entrance and heart, along with offering a simple on-line utility course of
Friends are inspired to discover the brand new web site and join Zoë-Mail to obtain common e mail updates about Zoës Kitchen, in addition to particular gives, suggestions and recipes. The brand new web site is positioned on the similar firm deal with: www.zoeskitchen.com.
