Pizza Patrón introduced at present that it has up to date its web site with responsive design to create an optimum expertise for customers on any system.
Firm officers say the funding was made with cell ordering in thoughts. Responsive design routinely orientates itself based mostly on the display screen measurement of the system used. It really works with all browsers and gadgets no matter working system or platform.
“Responsive design is extra expensive to develop,” mentioned Andrew Gamm, government vp of Pizza Patrón. “However it’s the finest growth funding Pizza Patrón could make given the huge rise in cell system utilization on our web sites.”
Pizza Patrón has seen a rise of 49.5 p.c in visitors to its web site in 2016. Greater than 75 p.c of all visits to pizzapatron.com have been from customers on cell gadgets.
The corporate is at the moment market-testing on-line ordering in San Antonio with plans to broaden it systemwide in 2017.
“Responsive design is right for catering to shoppers which might be energetic on cell gadgets or must make purchases on the go,” mentioned Gamm. “Our on-line ordering program is crucial to including new and incremental gross sales at every restaurant, and the interface should be on par with the large chains, it’s what prospects count on from us.”