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Craveworthy Brands to Become Managing Partner of Shaquille O’Neal’s Big Chicken

by TheDailyHotelier
July 30, 2025
in News & Trends
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Craveworthy Brands to Become Managing Partner of Shaquille O’Neal’s Big Chicken
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Craveworthy Manufacturers is about to turn into a managing accomplice, investor, and stakeholder of Large Hen, the fast-casual rooster model based by Corridor of Fame basketball participant Shaquille O’Neal. The partnership is anticipated to drive development at Large Hen and throughout Craveworthy’s portfolio.

Large Hen will be a part of Craveworthy’s portfolio of 15 manufacturers that function in numerous culinary segments, together with rooster. Craveworthy plans to steer operational initiatives and leverage its confirmed playbook throughout Large Hen places to drive long-term development and reinforce Large Hen’s distinctively energetic visitor expertise.

In collaboration with O’Neal, JRS, and ABG, Craveworthy will handle and supply experience throughout key features comparable to operations, coaching, provide chain administration, culinary improvement, and customer support. The partnership goals to optimize efficiency and gasoline continued development in any respect ranges.

Large Hen continues to develop globally, with over 40 places open and over 350 in improvement. Its menu options right now’s trending daring flavors whereas additionally paying homage to lots of O’Neal’s favourite home-cooked childhood favorites. The partnership between the 2 firms will additional Large Hen’s dedication to innovation and streamlined processes whereas leveraging shared assets to strengthen market place and franchise enlargement.

“This one-of-a-kind alternative really embodies the mission behind why I based Craveworthy – to construct a full-stack platform that aligns with prime manufacturers like Large Hen and infuses broad-reaching assist by means of confirmed techniques and assist to thrive within the evolving restaurant business,” stated Gregg Majewski, CEO and Founding father of Craveworthy Manufacturers.

“We consider the mixture of a terrific model and a terrific operator in Gregg is a novel alternative for us as traders. Shaquille O’Neal himself is an iconic model, and Large Hen will turn into the long-lasting rooster sandwich,” stated Lee Larson, CEO and Founding father of Everstar Asset Administration.



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Tags: BigBrandsChickenCraveworthyManagingONealsPartnerShaquille
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