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Freddy’s Frozen Custard & Steakburgers Officially Opens New Training & Innovation Center

by TheDailyHotelier
August 26, 2025
in News & Trends
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Freddy’s Frozen Custard & Steakburgers Officially Opens New Training & Innovation Center
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  • Freddy’s Coaching & Innovation Middle options cutting-edge gear and know-how
  • The ability’s simulated Freddy’s restaurant will permit for digital coaching, on-site product testing, and client focus teams
  • The area will host Freddy’s annual in-person coaching applications, potential franchisee visits, and annual conferences

Quick-casual restaurant idea Freddy’s Frozen Custard & Steakburgers introduced the opening of its new Coaching & Innovation Middle. Constructed within the model’s hometown of Wichita, KS, the 23,000-square-foot area furthers the model’s dedication to serving high quality meals by way of environment friendly coaching of franchisees and managers – from perfecting the cooked-to-order steakburger, to creating treats made with freshly churned frozen custard. Because the model seems to proceed innovating new menu objects, the middle’s cutting-edge gear and know-how, coupled with its simulated back-of-house restaurant can be dwelling to digital coaching classes, on-site product testing, and client focus teams.

“We’re thrilled to open the doorways to our Coaching & Innovation Middle, with a state-of-the-art design constructed to signify the way forward for the Freddy’s franchise,” mentioned Freddy’s CEO Chris Boring. “By equipping our franchise house owners and managers with the most recent instruments and coaching, we’re investing within the continued success of our whole franchise system, and guaranteeing we keep our dedication to high quality and excellence in each location.”

Freddy’s Coaching & Innovation Middle – situated at 3020 N. Cypress, Ste. 200, Wichita, KS – opens at a time of great development and enlargement for the model, as the middle will assist 533 open eating places in 36 states, with an extra 130 eating places in growth. It would function the first location to file 200 coaching movies and podcasts annually for greater than 17,000 Freddy’s workforce members nationwide.

Along with the greater than 100 space workers who will frequently work out of the brand new area, the Coaching & Innovation Middle can even host numerous gatherings for potential franchisees, present franchise house owners and managers throughout the system, together with:

  • 70 potential franchisee visits annually
  • 4 fly-in conferences for 130 multi-unit managers
  • Annual multi-week in-person coaching for 120 managers

These gatherings will show to be a useful funding into the native financial system, leading to 1000’s of lodge stays and a whole bunch of flights out and in of Wichita on an annual foundation.
“Not solely is Wichita the birthplace of the Freddy’s model, but it surely was the house of our namesake Freddy Simon,” Boring mentioned. “Wichita has performed a lot good for Freddy’s, and we’re grateful for the chance to proceed to put money into our hometown.”



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Tags: CenterCustardFreddysFrozenInnovationOfficiallyOpensSteakburgerstraining
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