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Jll’s Pubs Investor Sentiment Survey Shows Renewed Confidence in Sector

by TheDailyHotelier
September 5, 2025
in News & Trends
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Jll’s Pubs Investor Sentiment Survey Shows Renewed Confidence in Sector
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JLL Lodges & Hospitality Group has launched the findings of its 2024 Pubs Investor Sentiment Survey, the primary of its variety carried out throughout the business. The initiative uncovered compelling insights on funding sentiment, gathered from a number of the nation’s most prolific publicans. 

The survey gathered insights on facets comparable to present buying and selling efficiency, key operational challenges, present urge for food market urge for food and importantly, their view of the longer term, as shopper behaviour continues to evolve.

“2024 has definitely been one of many extra dynamic years witnessed inside our business, with the nation’s publicans charting their course via financial pressures, fuelling the necessity to implement new methods to maintain their enterprise,” said JLL Lodges govt director Ben McDonald.

“We took the view that now’s a greater time than ever to conduct this initiative, and we stay up for persevering with our annual surveys into the longer term to supply our market the chance to be heard.”

Funding urge for food will increase amid various buying and selling situations

In findings concurrent with the latest uplift in market motion, the survey revealed that two-thirds of the respondents expressed curiosity in buying a pub asset throughout the subsequent 18 months. Nonetheless, 83 per cent of respondents cited discovering the precise alternative was highlighted as the largest hurdle in securing new acquisitions.

Conversely, solely 19 per cent of respondents confirmed curiosity in promoting a pub within the subsequent 18 months, with over half (53 per cent) feeling impartial about promoting. These which can be, are largely doing in order a type of capital recycling (25 per cent).

“We’re definitely seeing deal circulate and transaction momentum constructing out there as we head in the direction of the ultimate months of the 12 months. Within the final 8 weeks our nationwide staff has bought near $300m of belongings which shines a light-weight on the ‘dry energy’ which has been sitting on the sidelines,” said McDonald.

“We’re seeing publicans and buyers with renewed confidence within the sector due partly to elevated consolation across the legislative surroundings – a giant inhibitor of transactions unfolding over the past 18 months. There may be at present extra capital demand for pubs which is a pleasant endorsement for the business and bodes effectively for house owners considering divestment choices.

McDonald shared recommendation for any prosepective consumers seeking to purchase a pub within the subsequent 18 months.

“Patrons ought to put together early in anticipation of alternatives being introduced, given the velocity of a transaction can typically be a figuring out think about both securing an asset or not.”

When it comes to present commerce, the survey findings confirmed a broad spectrum of buying and selling efficiency throughout the business, with F&B largely underperforming, whereas gaming was nonetheless going sturdy. Nearly two-thirds of respondents (64 per cent) mentioned their pub or portfolio was buying and selling consistent with funds expectations or exceeding them.

Nearly all respondents (97 per cent) discovered the rising prices of doing enterprise to be the largest problem going through profitability at present, nonetheless there was a cautious sense of optimism for the rest of 2024, with extra optimistic optimism for 2025. Know-how upgrades and MEP enhancements had been cited as key focus areas for funding.

Complete findings on the JLL’s 2024 ‘Pubs Investor Sentiment Survey’ will be requested by contacting a member of the JLL Resort & Hospitality Group’s nationwide pubs staff.



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Tags: ConfidenceInvestorJllsPubsRenewedSectorSentimentShowsSurvey
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