Campero’s mum or dad firm, CMI Meals, opened its 100th fast-casual restaurant in america on April 10 as a part of its $190 million dedication to rising the model, a part of CMI’s bigger $1.8 billion funding plan.
This vital milestone underscores CMI’s dedication to progress and innovation within the U.S. and its decades-long enterprise historical past that started in Guatemala. The 100th location opening represents CMI’s imaginative and prescient to deliver Pollo Campero, which has a cult-like following in Latin America, to thousands and thousands of latest prospects in communities throughout the nation.
“Every step ahead in our progress plan helps to comprehend the dream of our founders and is the results of the fervour for the model that all of us share,” mentioned CMI Meals Chairman Juan Jose Gutierrez. “Pollo Campero’s enlargement in new communities throughout the U.S. displays our bigger dedication to creating alternatives that change lives and delivering distinctive flavors to households throughout the globe.”
The a hundredth U.S. Pollo Campero opened in Miami Gardens, Florida, however the model’s story started in 1971 as a modest family-owned restaurant in Guatemala. Its first U.S. location opened in 2002, and the model has maintained regular and deliberate progress ever since, bringing the distinctive flavors of Central America to thousands and thousands. With a strategic imaginative and prescient for enlargement, Pollo Campero has bold plans to open at the very least 25 new U.S. eating places by the top of this yr. It additionally plans to develop its U.S. footprint to 250 areas by 2028 to gas the rising client demand whereas preserving the Guatemalan household’s deep-rooted culinary traditions.
“That is just the start – if we will do 100, we will open 1,000,” mentioned Campero USA Managing Director and Chief Working Officer Luis Javier Rodas. “It is an thrilling time for the model as we proceed to develop our fan base and unfold the fervour that so many individuals in Latin America have for our distinctive flavors within the aggressive U.S. market.”
A lot of the $1.8 billion CMI funding will go towards its enlargement in Central America, rising its CMI Meals division, which incorporates wheat flour mills and packaged items and meat manufacturing operations, and know-how and sustainability tasks. The funding additionally highlights the corporate’s optimistic financial influence. It’s anticipated to create greater than 40,000 direct jobs globally, fostering financial progress and spurring innovation and infrastructure enchancment.
There are practically 400 Pollo Campero areas worldwide in international locations that embody El Salvador, Honduras, Spain, Belize, Brazil, Italy and extra. CMI will quickly open its 150th Pollo Campero restaurant in Guatemala.
