Persevering with its spectacular progress trajectory within the U.S. and internationally, quick-service rooster restaurant chain Church’s Texas Rooster and Texas Rooster recorded blockbuster growth progress in 2023, a testomony to the legendary model’s daring resurgence beneath a largely new govt management crew.
“2023 was a monumental yr for the Church’s Texas Rooster and Texas Rooster manufacturers as we considerably grew our footprint and growth pipeline, whereas on the identical time, refining our model positioning and technique, investing considerably in new capabilities and breaking unit-level gross sales information throughout the board,” mentioned Joe Guith, who was named CEO in August of 2022. “This progress is all of the extra spectacular given the financial headwinds the whole business has confronted this previous yr.”
Within the U.S., Church’s Texas Rooster continues to open eating places in new markets, together with Bremerton, Washington, Bryant, Arkansas and Tulsa, Oklahoma, with common unit quantity (AUV) surpassing $1M throughout the system. It additionally posted a threefold enhance within the variety of home new deal signings in comparison with the earlier yr.
Along with new openings, the model will roll out a brand new compact footprint design this yr. It is usually additional accelerating efforts to reimage present eating places beneath the profitable Blaze idea, which options extra up to date and interesting design components related to the restaurant chain’s Texas roots. Because the Blaze idea debuted in 2020, greater than 100 eating places have been reimaged resulting in elevated gross sales and visitors for the model. One other 400 extra remodels are deliberate for the following three years within the U.S.
Internationally, Church’s Texas Rooster and Texas Rooster opened 70 new areas final yr in 15 markets throughout Canada, Mexico, Central America, the Caribbean, Center East, and Asia Pacific. With a number of new offers signed in 2023 in Asia, the Caribbean and Center East, the model is on observe to develop its worldwide footprint by greater than 50 p.c over the following 5 years.
Globally, Church’s Texas Rooster and Texas Rooster have greater than 1,500 areas in 23 nations and are poised to develop system gross sales from $1.4 billion to over $2 billion by 2028.
“As we glance to 2024 and past, we’re centered on constructing on this appreciable momentum,” Guith added. “From a growth perspective, there may be super alternative to open in new markets. With the extra investments we’re making in individuals, expertise, model positioning and advertising, operations, actual property market planning and new prototype growth, our compass is ready and we’re well-positioned to proceed on this thrilling transformation trajectory.”
