Tropical Smoothie Cafe has completed the 2023 calendar yr with robust opening numbers, new franchise agreements, constructive same-store gross sales, creative product choices, and continued charitable giveback.
Model Progress
Tropical Smoothie Cafe continued to drive enlargement efforts in 2023 with 176 openings nationwide, a 14%-unit progress charge over the prior yr. Greater than 70% of those openings had been with present franchisees who’ve confirmed to be key ambassadors for the ever-growing model. The model additionally signed 258 franchise agreements final yr, offering a strong pipeline of progress for the years forward.
2023 additionally formally marked the 12th consecutive yr of constructive same-store gross sales. Digital gross sales elevated all year long and accounted for 37% of the model’s total gross sales.
“Tropical Smoothie Cafe drove unbelievable progress in 2023, and I place a lot of that achievement on our franchisees,” stated Charles Watson, CEO of Tropical Smoothie Café, LLC. “Our unimaginable cafe operators are exactly what permit us to proceed opening new areas in additional communities than ever earlier than, as a result of they know that the important thing to this enterprise is delivering an impressive expertise for every visitor who walks by way of our doorways. From high-quality merchandise to distinctive visitor service, our franchisees are those who make our Encourage Higher® mission a actuality, and that sentiment solely makes me extra excited for what we’ll obtain in 2024.”
Charitable Partnerships with No Child Hungry
Tropical Smoothie Cafe has partnered with No Child Hungry since March 2022 to additional its Encourage Higher® mission and assist present kids entry to nutritious meals.
Because the inception of the partnership, taking part Tropical Smoothie Cafe areas and company nationwide have mobilized to lift greater than $2.4 million for No Child Hungry. These crucial funds assist No Child Hungry’s efforts to strengthen and develop diet applications that present youngsters with the meals they should thrive, all yr lengthy. Amongst different fundraising efforts, $1 from each Sunshine Smoothie® buy went on to the group. So far, this smoothie alone has accounted for greater than $1M of the system’s complete donation.
The funds raised by cafe operators and company may also help present an estimated 24 million meals to youngsters in want. These spectacular donation efforts mark essentially the most funds ever raised for a charitable associate by Tropical Smoothie Cafe.
Product Innovation & Visitor Activation
In a continued effort to maintain product innovation and the visitor expertise on the forefront of Tropical Smoothie Cafe operations, the model launched its first-ever line of bowls along with three new breakfast gadgets.
The preliminary launch highlights 4 new bowl choices, together with Acai, Chia Oatmeal Pudding, Inexperienced Dream Yogurt and Blended Berry Greek Yogurt. The brand new additions to the core breakfast menu lineup function the Spinach Feta & Pesto Wrap, Sausage Egg & Cheese ‘Dilla and the returning fan favourite Cali Breakfast Flatbread.
Tropical Smoothie Cafe additionally celebrated one other profitable Nationwide Flip Flop Day® final yr, a vacation coined by the model and designed to provide company a free smoothie when sporting flip-flops at their native cafe. Cafes gave away 400,000 Strawberry Margarita Mocktail Smoothies to loyal company.
“There are nonetheless lots of people who’ve by no means tried Tropical Smoothie Cafe,” stated Deborah von Kutzleben, Chief Advertising Officer for Tropical Smoothie Café, LLC. “New product choices and enjoyable, rewarding holidays like Nationwide Flip Flop Day® permit our model to not solely entice new company to come back strive us out, but in addition give our loyal superfans one thing thrilling and distinctive to sit up for.”
