Scotland video games throughout the Euros noticed a mean 33% improve to gross sales in Scottish hospitality venues.
Gross sales increase
The information, collected by CGA by NIQ, reveals that the day of Scotland’s sport vs Switzerland generated the most important increase in gross sales, with a rise of 38% on final yr. Video games vs Germany and Hungary noticed each day will increase of 36% and 28% respectively.
Excessive road pubs benefitted probably the most from Scotland video games, having fun with a mean 74% improve to gross sales.
Leon Thompson, Govt Director of UKHospitality Scotland, stated: “The whole thing of Scotland was sq. behind the nationwide workforce throughout the Euros, with many flocking to the pub to cheer them on.
“A 33% improve in gross sales exhibits the pull of sport to shoppers and reinforces that the pub actually is the most effective place to observe sport, exterior of being within the stadium itself.
“At a difficult time for hospitality, venues will now be elevating a glass to the Scotland followers that delivered an important increase to gross sales with their passionate help of the nationwide workforce.”
