Salad and Go is inserting its wager that 2024 would be the yr of the salad. Rounding the bend on a profitable 2023, CEO Charlie Morrison has aggressive plans to deliver Salad and Go to much more Individuals with a objective of constant to open practically a retailer per week in 2024.
“2023 was a yr of remarkable development, however 2024 might be a breakout yr for Salad and Go,” guarantees Morrison. “We’ve got the precise providing and the precise staff on the proper time. We’re at an inflection level on this nation the place Individuals are demanding extra from restaurant chains. They should not should compromise on recent, nutritious meals that is additionally handy and reasonably priced.”
Salad and Go is a wholesome different to conventional quick meals, with a novel mannequin that leverages Central Kitchens to supply made-to-order choices at beneath $7 for a salad with protein – an unprecedented value particularly as meals inflation continues to stress customers. Along with its signature salads, the model’s menu, curated by Michelin-star educated Chef Daniel Patino, contains wraps and breakfast gadgets in addition to hand-crafted lemonades, teas, and cold and warm brew espresso.
Operational excellence provides Salad and Go the power to supply such an reasonably priced but prime quality menu.
“Some could say it is inconceivable, however Salad and Go is right here to resolve the battle between accessibility, affordability and wellness. With our vertically built-in mannequin, we have been in a position to take plenty of price out of the system and return these financial savings again to the patron so we are able to democratize wholesome selections for all,” Morrison explains.
After a decade on the helm of Wingstop, Morrison shocked the business when he stepped down in March 2022 and joined Salad and Go. Having served on Salad and Go’s board, Morrison was so dedicated to the mission of Salad and Go that he felt the time was proper to step in to speed up development.
Since becoming a member of, Morrison has assembled a best-in-class staff to gasoline that development. This contains Chief Advertising and marketing Officer Nicole Portwood, who beforehand led the speedy growth of Tito’s Handmade Vodka to turn out to be the class chief, and CFO Corey Horsch, an business veteran with experiences from Sonic Drive-In to Gordon Ramsay North America. The management staff additionally contains COO/CTO Richard Maranville, Chief Provide Chain Officer Julie Wozniak, Chief Individuals Officer Dija Fraser, and VP Technique Tyler Straker.
This staff is collectively motivated to proceed Salad and Go on the trail of “shaking” up the normal meals programs which have underserved communities throughout the nation.
“As we speak, the meals business lacks a frontrunner that gives wholesome, handy and accessible meals at an affordable value level and we’re right here to alter that,” notes Portwood. “We’re on a path to show that by main with operational excellence and a deal with serving our communities, combined with relentless optimism, we are able to shift the narrative.”
