CEC Leisure, LLC. and California Dreamin’ Leisure, Inc., introduced a multi-year licensing, leisure and advertising partnership that may convey the Chuck E. Cheese iconic model exterior its conventional four-walls, for the event of a brand new branded space throughout the new water park.
The previous Raging Waters Sacramento Water Park is being reimagined by California Dreamin’, the brand new operator of the park, after saying a long-term lease with its proprietor, Cal Expo, on August 1. An up to date grasp plan contains new rides, F&B, and leisure choices, that includes two distinct California-inspired areas: Calibunga Water Park and Cal Soleil. Calibunga will likely be a family-friendly water park, whereas Cal Soleil will likely be a year-round operation that includes a restaurant and wine bar.
“I’m completely thrilled to companion with California Dreamin’ on our first-ever location-based leisure undertaking,” mentioned David McKillips, President & CEO of CEC Leisure. “In practically 50 years, Chuck E. Cheese has hosted multiple billion friends and is among the hottest kids’s properties in and out of doors our enjoyable facilities. Evolving our IP in new areas of location-based leisure is one other thrilling and pure step for our iconic family-friendly model.”
Along with the branded kids’s and household space, the 2 corporations will develop immersive branding, leisure, and advertising components like:
- Chuck E. Cheese-themed kids’s space to characteristic family-friendly branded water rides, slides, and splash zones
- On-Web site arcade & branded retail store
- Pasqually’s Pizzeria Restaurant, serving Pasqually’s pizza, wings, and desserts
- Market-wide cross promotions with the Sacramento and Northern California Chuck E. Cheese enjoyable facilities
- Particular dwell appearances all through the season, that includes Chuck E. Cheese and his fellow iconic characters together with Jasper T. Jowels, Mr. Munch, Helen Henny, Bella B. and, Pasqually
“Chuck E Cheese is an immediately acknowledged premiere youngsters and household model that transcends generations,” mentioned Steve Dooner, CEO of California Dreamin’. “With hundreds of thousands of followers in California and around the globe, this will likely be a enjoyable and distinctive themed expertise for our friends. Plus, the Firm’s experience main the trade with the world’s greatest arcades, innovation in F&B, and authentic leisure makes for an ideal partnership for our Park.”
Chuck E. Cheese is an ideal match for this new water park undertaking, as its first location opened in San Jose, California in 1977. Recognized for its eating places and music-led iconic characters, lately CEC Leisure has positioned the Chuck E. Cheese model thoughtfully in varied features of leisure and in tandem with a nationwide model transformation initiative inside all its enjoyable facilities. Right this moment, the model is featured in authentic leisure content material aired weekly on YouTube & YouTube Youngsters, on music streaming channels, through app-based cellular video games and dwell on tour throughout the nation, the place the Chuck E. Cheese characters have been performing their authentic music for audiences during the last three summers. The Firm additionally expanded its licensing efforts with branded merchandise, signing greater than a dozen new licensees in 2023.
Present plans for the water park embody a brand new wave pool, browsing attraction, new slides, tubes, raft rides, an expanded lazy river and an all-new kids’s space that may characteristic the Chuck E. Cheese model. Extra particulars on rides, theming and grasp plan timing are forthcoming.
