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Asia Pacific Foodservice Spending Surpasses Pre-Covid Levels in 2024 According to Euromonitor International

by TheDailyHotelier
October 7, 2025
in News & Trends
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Asia Pacific Foodservice Spending Surpasses Pre-Covid Levels in 2024 According to Euromonitor International
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  • Area’s shopper foodservice tops pre-covid stage by 2024, reaching US$1,300 billion  
  • Supply stays a powerful route for customers’ eating, anticipated to account for 23% of Asia-Pacific gross sales 
  • Eat-in share struggles to return to pre-covid stage, reaching 67% by 2028  
  • Southeast Asia espresso store market skilled essentially the most dynamic change, recorded US$4.4 billion and develop additional by an 8% CAGR 2023-2028 Whereas shopper foodservice worth nears pre-pandemic ranges in 2024, dining-in at eating places won’t return to pre-pandemic stage till 2028 in Asia-Pacific, in keeping with a Euromonitor professional.  

After a disappointing 2022, when shopper foodservice was badly hit by stringent restrictions and financial challenges, its revenues grew 12% to surpass US$1,210 billion in 2023. In transaction volumes, the market skilled 10% development in 2023, outpacing the speed of latest shops opening, which remained at 3% development.  

Nevertheless, it confirmed slower enhance in retail worth gross sales per transaction by 1% development, indicating that order sizes weren’t rising considerably regardless of extra consumption all through foodservice in 2023. Euromonitor anticipated APAC shopper foodservice spending figures to be again to pre-Covid ranges in 2024, each in foodservice worth and transaction volumes. 

Common eating out off the menu for cost-conscious customers till 2028 

House supply will proceed to seize extra share within the coming years on account of steady enhancements in comfort and repair whereas takeaway is already dropping a few of positive aspects after the pandemic. The fast development of third-party supply apps can be encouraging extra customers to have meals delivered to take pleasure in a meal at house. 

By 2028, supply is predicted to account for 23% of Asia-Pacific gross sales, in comparison with 21% in 2023. The share of eat-in is predicted to stay at round 60%, with 66% in 2023 and 67% in 2028. The overall proportion of eat-in spending in 2019 was 76% earlier than the Covid-19 pandemic. 

Emil Fazira, Meals Perception Supervisor in Asia at Euromonitor Worldwide, mentioned: “From 2018-2023, the Asia-Pacific shopper foodservice market shrank by 1% CAGR development. Losses made through the pandemic, from prolonged restrictions and financial challenges and the volatility of the business’s provide chain and demand, overpowered development skilled in 2018 and 2019. 

“Apart from enhancing their level of sale and order fulfilment strategies, foodservice operators additionally enhanced the perceived worth of eating out, with full menus with a spread of choices at completely different value factors.” 

Espresso retailers in Asia Pacific: New period bursting with worldwide flavours 

Espresso and tea retailers boomed as a number of international espresso chains entered Asia Pacific nations increasing quickly, significantly in Southeast Asia; accounting for US$4.4 billion and set to develop additional by an 8% CAGR between 2023 and 2028.  

In Singapore, China’s Luckin Espresso has expanded by greater than 20 shops within the house of lower than a 12 months. Different new names on the scene embody South Korea’s Compose Espresso and Canada’s Tim Hortons. Indonesia’s Kopi Kenangan made its debut in Malaysia and Singapore during the last two years with 50 shops, providing complimentary vouchers and native espresso choices.  

Nathanael Lim, Beverage Perception Supervisor in Asia at Euromonitor Worldwide, mentioned: “Due to the area’s setting stuffed with distinctive flavours, native customers within the area are refined, open to attempting new flavours and are keen to spend nicely for his or her each day caffeine repair.  

“With comparable pricing technique, flavour choices and retailer codecs, it stays to be seen whether or not they can all thrive in the long run. In actual fact, the inevitable exit of some chains can be seen particularly in a small market like Singapore.” 

Lim added: “To thrive in the long run, regional espresso retailers will need to have sturdy investor funding and launch improvements, whereas continuously making certain style acceptability with inexpensive pricing to enchantment to native customers. Thet might want to broaden additional into new channels similar to merchandising, drive via and subscription companies.” 

For extra info see Euromonitor International insights on consumer foodservice. 



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Tags: AsiaEuromonitorFoodserviceInternationalLevelsPacificPreCovidSpendingSurpasses
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