ChowNow as we speak introduced the appointment of Karene Tropen as Chief Advertising Officer to increase the group’s branding and advertising and marketing efforts.
That is the second new C-level government introduced by ChowNow inside six months. Andre Mancl, who previously co-led web funding banking at Credit score Suisse, was appointed as Chief Monetary Officer in October 2021.
Tropen will lead ChowNow’s model, design, progress, product advertising and marketing, and communications groups. Her appointment comes as the corporate expands the consumer-facing facet of its enterprise, constructing and launching merchandise for diners alongside the instruments and expertise it offers eating places.
Tropen has spent her profession constructing audiences for world-class manufacturers, particularly within the leisure streaming business. She’s held senior advertising and marketing roles at Disney+, Netflix, HBO, NBCUniversal, and most lately Medium, the place she was SVP of Advertising and Content material. Throughout her time at Medium, Tropen executed a profitable rebrand and spearheaded advertising and marketing and content material methods to drive progress for the corporate’s twin ecosystem of readers and writers.
“ChowNow has a singular alternative to be a optimistic power championing impartial eating places within the on-line ordering area,” mentioned Tropen. “At a time when innovation, profitability, and equity are precisely what eating places want – and supporting mission-driven companies is strictly what customers need – I am keen to construct consciousness and progress for a model that advantages eating places and diners alike.”
“Karene’s expertise with elevating each a model and the impartial storytellers that deliver that model to life aligns completely with our advertising and marketing objectives,” mentioned Chris Webb, co-founder and CEO of ChowNow. “In ChowNow’s case, the storytellers are native eating places and Karene might be instrumental in shining a lightweight on our restaurant companions throughout North America in addition to spreading the phrase amongst diners that their ordering selections matter.”
Tropen is predicated in Brooklyn, New York.
