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U.S. Restaurant Sales Rose for the 11th Consecutive Month in January

by TheDailyHotelier
October 15, 2025
in News & Trends
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U.S. Restaurant Sales Rose for the 11th Consecutive Month in January
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Customers had been far more cautious with their spending in January – besides when it got here to eating places. That was a continuation of the sample of the final a number of months, when shoppers usually prioritized eating places of their spending habits.

Consuming and ingesting locations* registered whole gross sales of $95.1 billion on a seasonally adjusted foundation in January, in accordance with preliminary information from the U.S. Census Bureau. That was up 0.7% from December and represented the eleventh consecutive month of gross sales progress. 

In distinction, shopper spending in non-restaurant retail sectors plunged 1.1% in January, the third decline within the final 4 months. Eating places had been one of many few shiny spots in an in any other case cloudy gross sales report in January, with most retail classes seeing a pullback in shopper spending.

In whole over the past 11 months, consuming and ingesting place gross sales elevated 9.0% on a seasonally adjusted foundation. That was properly above the modest 0.8% achieve in non-restaurant retail sectors throughout the identical interval.

A wholesome labor market is the linchpin of shopper exercise, significantly in terms of discretionary classes like eating places. Given the constructive financial outlook and wholesome family steadiness sheets, the upward trajectory in restaurant gross sales seemingly has extra room to run.

Restaurant gross sales additionally trended increased in inflation-adjusted phrases over the past a number of months, as gross sales progress outpaced will increase in menu costs. After adjusting for menu value inflation, consuming and ingesting place gross sales had been up 4.3% over the past 11 months.

*Consuming and ingesting locations are the first element of the U.S. restaurant and foodservice trade and symbolize roughly 75% of whole restaurant and foodservice gross sales. Month-to-month gross sales figures offered above symbolize whole revenues in any respect consuming and ingesting place institutions. This differs from the Nationwide Restaurant Affiliation’s gross sales projections, which symbolize meals and beverage gross sales at institutions with payroll workers. 

Learn extra analysis and commentary from the Affiliation’s chief economist Bruce Grindy, together with the most recent outlook for consumers and the economy.



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