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Square Q4 2023 Restaurant Industry Report: Consumers Tap Delivery for Breakfast

by TheDailyHotelier
October 16, 2025
in News & Trends
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Square Q4 2023 Restaurant Industry Report: Consumers Tap Delivery for Breakfast
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Immediately, Sq. launched the most recent version of its quarterly Restaurant Business Report, which makes use of information throughout Sq.’s meals and beverage sellers to look at eating traits, together with shifts in each client spending and restaurant wages.

Breakfast skews in direction of supply

Whereas supply charges total have seen a lower following COVID highs, Sq. information uncovered that amid these shifts, when evaluating the share of supply versus dine-in charges, customers opted extra for supply when ordering breakfast in comparison with every other mealtime, as of December 2023. This may be as a result of remote- and hybrid-work fashions stay robust throughout America, so customers are opting to obtain breakfast proper to their doorstep and/or corporations are leveraging a very powerful meal of the day to encourage workplace attendance.

Sq. additionally noticed a transparent sample of seasonality. In colder months, most notably in December by way of March, customers usually tend to lean on supply as a substitute of braving harsh climates. Supply then sees a pure dip in summer season as customers rejoice heat climate by consuming out and benefiting from outside eating.

“Though supply isn’t going wherever anytime quickly, eating places ought to at all times hold an in depth eye on their information to know modifications in buyer habits and make changes to maximise revenue,” stated Ming-Tai Huh, Normal Supervisor of Sq. for Eating places. “Given the various complexities that include providing supply, having an built-in system will assist alleviate a few of the stress by unlocking seamless and correct ordering, and real-time monitoring.”

Simply brew it – the common price of fashionable espresso drinks

Espresso lovers discovered that mochas proceed to be the priciest espresso drink offered at espresso retailers, cafes, and eating places, with a median price of $5.40 as of December 31, 2023. Mochas are adopted by lattes and chilly brews at $4.95 and $4.85 respectively, with drip espresso being essentially the most reasonably priced possibility at round $3 per cup. Residents in Hawaii can anticipate to pay essentially the most for a latte in comparison with every other state at $5.52, whereas these in Idaho sip the most affordable latte at $4.35.

Within the long-running milk debate, complete milk has maintained its title as the most well-liked selection. Alternatively, oat milk started rising to recognition in 2019 and is now an in depth second when customers order their beloved espresso.

Eating places develop with financing

Eating places want entry to capital for various causes, whether or not it’s to open one other location, develop sure areas of operation, or spend money on new gear. When analyzing 2023 information, Sq. discovered that eating places have a few of the highest conversion charges for Sq. Loans in comparison with all different industries. On a month-to-month foundation, eating places are about 10% extra prone to settle for a mortgage supply when in comparison with the common Sq. vendor. Final yr, the common Sq. Mortgage taken by a restaurant was almost $27,000, bigger than the common Sq. Mortgage however smaller than the minimal for a lot of conventional lenders, higher enabling eating places to obtain personalized financing to suit their distinctive wants.

“We beforehand had taken out a Sq. Mortgage to assist out with sure bills, like once we purchased gear to start out doing our catering,” stated Juan Saravia, Co-Proprietor, La Pupusa City Eatery in Los Angeles, CA. “We additionally not too long ago used a Sq. Mortgage to complete our growth into an adjoining house subsequent door to develop our enterprise. With the funds, we had been in a position to pay a few of the metropolis charges and safe our liquor license.”

Eating places additionally leverage customized folders by way of Sq. Financial savings with a view to funds and manage cash for sure enterprise wants. Given the various complexity of their operations, essentially the most generally used folders by eating places are labeled for taxes, wet day funds, lease, and payroll.

Practically 1 / 4 of California fast-food staff are incomes above the $20 minimal wage

Starting in April, California’s minimal wage for the state’s 500,000 fast-food staff will enhance to $20 per hour. In response to information from Sq. Payroll Index, the median restaurant employee in California at the moment earns $17 per hour earlier than suggestions and time beyond regulation. As of the top of 2023, almost 1 / 4 of California restaurant staff are already paid a base wage of at the least $20 per hour, and greater than two-thirds of staff are above the $20 price when together with suggestions and time beyond regulation.

“California’s new regulation to extend the minimal wage of fast-food staff is among the many most expansive minimal wage legal guidelines handed in the USA in recent times, each by way of the wage enhance itself and the variety of staff it covers,” stated Ara Kharazian, Sq. Analysis Lead and principal developer of Sq. Payroll Index. “Whereas the regulation is important, it’s additionally a mirrored image of the lengthy and regular will increase in restaurant wages which have already occurred throughout the labor market.”

He continued, “It’s onerous to say what sort of impact this can have on whole employment till we see the complete regulation go into impact, however California setting this customary shall be carefully watched by different state governments for the affect on jobs, wages, and total progress.”



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Tags: BreakfastConsumersDeliveryIndustryReportRestaurantSquaretap
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