Paris Baguette is now providing an genuine Italian espresso expertise. At present, the corporate introduced a partnership with revolutionary espresso firm Lavazza to serve a wide range of high-quality espresso blends at its 100-plus areas nationwide. Now, the identical bakery café that serves decadent desserts and fresh-baked breads additionally gives your favourite espresso.
The Paris Baguette and Lavazza partnership highlights the organizations’ shared passions for supporting and making a constructive impression on native communities. By means of Lavazza’s sustainability initiatives and Paris Baguette’s dedication to giving again, each firms hope to make an actual and lasting distinction within the communities they serve. Paris Baguette might be serving a choice of Rainforest Alliance-certified coffees, together with Lavazza’s specialty “La Reserva de ¡Tierra! Choice,” a premium mix of high-grade pure and washed Arabica from Central and South America. An ideal stability between notes of jasmine flowers, almonds and milk chocolate, a medium physique and a fragile style. La Reserva de ¡Tierra! Choice options espresso sourced from communities supported by the Lavazza Basis, with social accountability initiatives geared toward creating residing situations and financial progress whereas respecting the setting.
All Paris Baguette specialty espresso drinks might be made with Lavazza’s espresso blends and cafés will serve the model’s in style ready-to-drink cans of refreshing chilly brew which are natural and Rainforest Alliance licensed. The ready-to-drink cans can be found in 4 taste profiles that supply each dairy and non-dairy choices. The flavors embody: Basic Chilly Brew, Nitro Chilly Brew, Cappuccino Chilly Brew with Milk and Double Shot Chilly Brew with Oat Milk.
“Paris Baguette is proud to accomplice with Lavazza, which shares a dedication to utilizing high quality components, sustainable practices and a ardour for spreading pleasure,” mentioned Pete Bell, chief advertising and marketing officer at Paris Baguette. “We’re wanting ahead to working with Lavazza to ship distinctive service to our clients whereas caring for our neighbors, our planet and our future.”
The partnership additionally supplies Lavazza clients with simpler entry to their favourite espresso drinks, which they will now get at any Paris Baguette location. Lavazza has crafted a customized espresso program for Paris Baguette to make sure drinks will proceed to be the top quality that espresso lovers are accustomed to. This system contains co-branded espresso cups, brewing gear, and different in-café supplies, plus intensive employees coaching on genuine Italian brewing practices. Customers can count on thrilling activations in shops all year long tied to approaching espresso holidays and moments.
“We’re excited to broaden our footprint in the US by this new partnership with Paris Baguette and introduce our line of merchandise to their loyal buyer base,” shared Camille Vareille, VP – Head of Advertising Americas at Lavazza Group. “As a value-driven model, we consider Paris Baguette completely enhances our mission to create high quality merchandise whereas additionally offering actual, lasting impacts inside our communities.”
