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Sono International to acquire Cross Hotels & Resorts

by TheDailyHotelier
November 3, 2025
in Finance & Investment
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Sono International to acquire Cross Hotels & Resorts
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Thailand: Flight Centre Journey Group has agreed to promote its luxury boutique brand Cross Motels & Resorts to South Korean hospitality group Sono Worldwide. 

Cross Motels will proceed to function from its Bangkok headquarters, overseeing current properties and future pipeline. 

The present portfolio stands at 28 motels situated throughout Thailand, Indonesia, Vietnam, and Japan.

Harry Thaliwal, CEO of Cross Hotels & Resorts, stated: “We’re delighted to be becoming a member of forces with Sono Worldwide, whose regional perception and shared dedication to high quality make them a pure match for our enterprise. 

“This partnership opens new alternatives for innovation and enlargement, strengthening our place throughout key markets whereas staying true to what makes Cross distinctive. With Sono’s help, we’ll proceed to reinforce our portfolio, ship excellent experiences, and drive sustainable development,” he added. 

Graham Turner, managing director of Flight Centre Journey Group, added: “This deal will cement [Cross Hotels & Resorts’] future as half of a giant and increasing lodge administration organisation, whereas additionally permitting us to give attention to different thrilling development alternatives inside our Horizon Three enterprise community.

“For instance, we lately introduced plans to relaunch Topdeck as a small group tour operator, catering for as much as 18 travellers per journey and taking in new experiences, new routes and locations. Discova can be performing nicely and increasing to incorporate new neighborhood growth initiatives, new geographies and a wider portfolio of Discova-operated experiences inside its key native markets in Asia.”

Highlights:
  • Sono Worldwide, a South Korean hospitality group, is ready to accumulate Cross Motels & Resorts from the Flight Centre Journey Group.
  • Cross Motels & Resorts will preserve its Bangkok headquarters and proceed to supervise its present and future lodge operations throughout the area.
  • The corporate’s portfolio at present consists of 28 properties situated in Thailand, Indonesia, Vietnam, and Japan.



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Tags: acquireCrossHotelsInternationalResortsSono
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