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U.S. Restaurant Customer Traffic Declined for the 8th Consecutive Month in September

by TheDailyHotelier
November 4, 2025
in News & Trends
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U.S. Restaurant Customer Traffic Declined for the 8th Consecutive Month in September
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Restaurant operators reported blended same-store gross sales leads to September, persevering with the pattern of the final a number of months. 

Forty-five p.c of restaurant operators stated their same-store gross sales rose between September 2024 and September 2025, whereas 44% reported a gross sales decline. 

That was roughly on par with the readings in August, in response to the Nationwide Restaurant Affiliation’s month-to-month monitoring survey.

Restaurant operators: Wish to understand how your small business compares to comparable eating places on a month-to-month foundation? Discover out by taking a couple of minutes to take part within the Nationwide Restaurant Affiliation’s Restaurant Industry Tracking Survey. All survey respondents obtain unique entry to the detailed survey outcomes every month, damaged out by trade phase and kind of possession.

Whereas same-store gross sales readings held up in September, restaurant operators reported a deterioration in buyer visitors ranges. 

Thirty-four p.c of operators stated their buyer visitors rose between September 2024 and September 2025, down from 38% in August. Fifty-two p.c of restaurant operators reported decrease visitors in September, up from 42% in August. 

September represented the eighth consecutive month during which operators reported a internet decline in buyer visitors.

 

Monitor extra economic indicators and skim extra analysis and commentary from the Affiliation’s economists.



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