Chipotle Mexican Grill (NYSE: CMG) at this time introduced a collection of improvements to its digital platform to extend entry and comfort for company, together with the introduction of the Chipotle app in Canada. Now company in Canada can order their favourite Chipotle meals by way of Chipotle.ca or the Chipotle app, in addition to via DoorDash and Uber Eats.
“Investing in our digital ecosystem in Canada will improve the visitor expertise and place us nicely for future progress,” stated Anat Davidzon, Managing Director – Canada, Chipotle.
Chipotle can also be introducing a collection of enhancements to its cell ordering capabilities together with Pepper, its Concierge Bot on Fb Messenger. Starting June 22, prospects can order on Messenger by visiting Fb.com/chipotle or the Chipotle web page on the Fb app and choosing the “Message Us” possibility. Pepper will ask for the client’s location to search out the closest Chipotle restaurant. Subsequent, the client can be guided via the ordering expertise, which mirrors the in-restaurant course of, permitting company to fully customise meals with gentle, normal or further ingredient portions and sides. Prospects even have the choice to make use of pure language to easily describe their order to Pepper. Lastly, a cost possibility could be chosen, and new prospects can create an account or checkout as a visitor, whereas present prospects can login to their Chipotle Rewards (US-only) account to entry saved cost data and redeem rewards. Orders can be created for cell pickup or supply, that are custom-made by way of the model’s Digital Kitchens, devoted ingredient stations operated by particular groups in practically all Chipotle places. Digital orders characteristic tamper evident packaging seals to assist guarantee meals is safe upon pick-up in-restaurant or supply.
“We’re at all times working to reinforce and optimize our digital capabilities and supply company with a seamless ordering expertise,” stated Curt Garner, Chief Expertise Officer, Chipotle. “It’s important that we meet prospects the place they’re spending time on-line and provides company ordering choices that greatest match their wants.”
For people eating with household, pals, or coworkers, they’ll now make the most of Chipotle’s group ordering characteristic by merely choosing ‘begin a bunch order’ on Chipotle.com. Prospects will then have the ability to share a bunch order hyperlink, which permits a number of folks to take part within the ordering course of concurrently. The checkout is dealt with by the host, and everybody can observe the order by way of Chipotle.com.
Beginning tomorrow, Chipotle may also be leveraging the Chipotle app and Chipotle.com as a donation platform to permit others to provide again. Utilizing a brand new know-how characteristic, company can spherical up their invoice to the subsequent highest greenback quantity at checkout to donate to organizations advocating towards points like systemic racism and inequality, starting with the Nationwide City League in June.
