NORTH BETHESDA, Maryland—Choice Hotels International, Inc. introduced plans to enter the African market with the signing of three immediately franchised properties in Kenya which can be anticipated to open in early 2026. The corporate additionally signed a grasp growth settlement that can drive additional growth with a minimal of 15 extra properties throughout the sub-Saharan and southern Africa areas by 2030.
The Kenyan portfolio will embody an Ascend Assortment property within the Maasai Mara Nationwide Reserve, one in all Africa’s most visited safari locations. Two extra motels—a Clarion resort and a High quality Inn resort will open in Nairobi’s central enterprise district. The motels may also develop the variety of locations out there by means of Selection Privileges.
“Our worldwide enterprise represents probably the most important development alternative for Selection Inns, and we’ve constructed a scalable world platform that can speed up our positive factors within the close to future,” mentioned Pat Pacious, president and chief government officer. “Our fast-growing footprint and efficiency outcomes show that Selection Inns is well-positioned to assist franchisees reach extra locations than ever earlier than. Getting into Africa is a vital milestone in that journey and presents a singular alternative to deliver our world-class hospitality to one of many continent’s fastest-growing hospitality markets.”
Aniket Shroff, who presently franchises with Selection Inns in america, is main this growth, marking his first enterprise with the corporate internationally.
“Working with Selection Inns was a simple determination,” mentioned Shroff. “Past a robust world model portfolio, the corporate supplies the instruments, sources, and steering which have already helped me develop my enterprise. That degree of help provides me confidence these motels will thrive, and it displays the type of franchisee partnership constructed to reach each worldwide and home markets.”
Portfolio Development
The addition of the three motels in Kenya continues the expansion of Selection Inns’ Europe, Center East, and Africa (EMEA) portfolio, which now approaches 64,000 rooms and has grown by 7 % year-over-year as of Q3.
“As Selection Inns grows its presence in new markets, we’re creating extra alternatives for our franchisees to thrive,” mentioned Ricardo Losada Revol, senior vice chairman and basic supervisor, worldwide. “It’s a testomony to what units us aside: We ship the manufacturers and help programs designed to assist our franchisees obtain development and profitability globally.”
Because of its growth momentum, Selection Inns’ worldwide division now generates roughly $3 billion in gross rooms income and is on observe to double profitability by 2027. The corporate continues to be actively engaged in long-term alternatives to additional scale its world footprint and broaden market share throughout high-value areas. Further milestones for its worldwide portfolio within the final 12 months embody:
- The debut of its prolonged keep enterprise in Australia with the launch of MainStay Suites. This marked the model’s first growth outdoors of North America and grew Selection Inns’ Australian portfolio to 7,487 rooms and 163 motels.
- The acquisition of its remaining stake in Selection Inns Canada, transitioning to a direct franchising mannequin. Selection Inns’ Canadian portfolio consists of 355 motels and greater than 26,000 rooms, with greater than 2,800 rooms within the pipeline as of Q3 2025.
- A 20-year renewal of its grasp franchise settlement with Atlántica Hospitality Worldwide in Brazil, which incorporates 70 motels with greater than 10,000 rooms throughout segments.
