Wienerschnitzel, the recent canine franchise, has skilled a 22% common gross sales improve throughout the model, over the previous 6-consecutive months, from Might 1 – October 31, 2020.
Regardless of the challenges of COVID-19, many Wienerschnitzel franchise house owners are experiencing file excessive gross sales – and there may be little signal of them slowing down. Even in states the place indoor eating is restricted or closed, most operators are nonetheless experiencing file gross sales by way of drive-thru, takeout, and cell supply.
What explains Wienerschnitzel’s double digit gross sales progress within the midst of the pandemic?
- Drive-thru is right for social distancing: Shoppers proceed to hunt meals with probably the most ease, security, and entry from the consolation of their very own automobile
- Enhanced and environment friendly drive-thru: Wienerschnitzel has 59-years of creating greatest practices, and was capable of rapidly adapt new operational and coaching procedures to maximise gross sales and visitor expertise within the drive-thru
- Consolation meals is in demand. Acutely aware or not: visitors coming in droves search a well-known meals that brings again fond recollections, good emotions and tastes nice
- Profitable new clients: Many new visitors are having fun with the distinctive menu and are returning for repeat visits
- Low meals prices: Regardless of numerous disruptions within the food-chain throughout the pandemic, Wienerschnitzel continues to thrive with QSR trade low cost-of-goods at 25% or much less
Wienerschnitzel has some of the distinctive menus within the QSR phase. That only a few rooster, pizza, or burger ideas have skilled the identical degree of success throughout the pandemic is telling. By specializing in proprietary and connoisseur sizzling canines, or fan-favorite chili-cheese canines and Tastee Freez delicate serve desserts, Wienerschnitzel offers a way of nostalgia, enjoyable, and luxury at a time when Individuals want it probably the most.
One other key cause behind the success is the results of how the management group mobilized sources to make sure that franchisees have been capable of function safely and effectively, whereas rapidly implementing new drive-thru greatest practices. After practically 60-years in enterprise, Wienerschnitzel’s new coaching and operational practices went into warp pace, specializing in high quality visitor expertise, and maximizing profitability for its franchise house owners.
All through the QSR phase, there have been various profitable model tales throughout the pandemic. Whereas drive-thru ideas have maintained an edge for visitor seize and elevated gross sales, these manufacturers with ahead considering and easy operations have well-surpassed a area of simply, ‘up double-digits’ in gross sales.
“Whereas there’s no such factor as a recession-proof enterprise, Wienerschnitzel is proving to be a thriving enterprise within the wake of COVID-19,” says Ted Milburn, Director, Franchise Improvement for Wienerschnitzel. “The gross sales that our franchise house owners are experiencing of their eating places is a mirrored image of the energy of our enterprise mannequin, and judging from the huge curiosity and choice pool of recent traders, it’s a testomony that we’re very enthusiastic about the way forward for Wienerschnitzel.”
