The hospitality and, extra particularly, the meals and beverage (F&B) business are two that stay by the motto: “if it ain’t broke, don’t repair it.” Not like virtually each different business, the F&B business prefers to stay to custom; regardless of the unimaginable leaps in expertise made previously a long time, many eating places have caught to utilizing pen and paper. Nonetheless, in recent times there have been glimpses of a shift on this mentality. As an alternative of uniformity and conformity, individuals have begun to hunt new and distinctive experiences. Moreover, with the rise of social media platforms, superstar cooks have boomed, permitting them to unleash their creativity and curate dishes few may ever dream of. Sadly, the restaurant venues themselves have seldom modified, as most venues encompass the identical system: 4 partitions, tables and chairs.
Astonishingly, a single laptop used to occupy a complete room, however now it suits within the palm of our hand. Throughout that point, the evolution of restaurant venues has remained stagnant. Fortuitously, there are a number of firms which have been experimenting with augmented actuality (AR) and 3D modeling that goal to revolutionize the normal eating expertise. These applied sciences can transcend the hole between the issues we see on a display screen and what we see in actual life.
At any time when a restaurant implements AR, they permit prospects to expertise a brand new dimension by means of their cellphone. The restaurant group Vino Levantino partnered with the expertise firm Kabaq in an effort to modernize the normal static menu – permitting prospects an unprecedented view of their dishes. Using their smartphones, prospects can load the restaurant menu and see an inventory of dishes provided by the venue. Not like conventional menus, prospects can choose any dish, and a 3D illustration of it can seem on their desk, which they’ll see on their cellphone display screen. This enables the visitor to visualise the dish from a number of angles earlier than they place an order, with the flexibility to see its texture, presentation, and the way every ingredient is used within the dish. Not solely is that this technological software useful for the shopper who will get to expertise the restaurant menu in a singular manner, however it additionally brings advantages to the proprietor. A research carried out by Kabaq discovered that because the implementation of AR within the menu, dessert gross sales elevated by 25 %. This proves that not solely can technological improvements elevate a standard eating expertise – they’ll additionally reward its adopters.
Although this partnership between Kabaq and Vino Levantino showcased the facility of AR for restaurant menus, its software doesn’t have to be restricted to that sole facet of the restaurant business. Actually, the corporate Le Petite Chef has created a complete eating expertise round the usage of AR and 3D modeling. Le Petite Chef is a two-hour eating expertise during which display screen projectors show a digital movie on the tables. Upon arrival, prospects choose dishes from a set menu of no less than 4 programs. Shortly thereafter, the restaurant’s lights will dim, and the present will start. The purchasers will witness a cartoon chef strolling round their desk and interacting with digital parts that he’ll use to organize the shopper’s chosen dish. As soon as the cartoon chef has completed the dish, the restaurant’s lights will brighten, and the true dish can be dropped at the desk. Le Petite Chef has develop into a worldwide sensation, and this expertise might be present in over 30 international locations, in luxurious cruises and lodges such because the Ritz Carlton in Los Angeles. It is a one-of-a-kind expertise that prospects are clamoring to witness, as many places are totally booked months upfront. Moreover, it could actually doubtlessly carry attractive income to its homeowners because the Ritz Carlton location expenses $145 USD per particular person.
Immediately’s prospects are uninterested in the normal restaurant expertise; they need one thing new and recent. Fortuitously, social media platforms permit eating places all all over the world to obtain worldwide publicity. Nonetheless, the eating places that may harness revolutionary expertise and implement it of their venues to create distinctive experiences would be the ones that achieve essentially the most notoriety and, doubtlessly, income. Thus, it’s crucial that restaurant homeowners and managers search methods to make use of these applied sciences to achieve market share and keep away from the danger of turning into out of date.
This weblog publish obtained Second Place within the Fall 2022 HFTP/MS World Hospitality Enterprise Graduate Pupil Weblog Competitors offered by the HFTP Basis. Contributors are college students collaborating within the Grasp of Science in World Hospitality Enterprise, a partnership between the Conrad N. Hilton Faculty of World Hospitality Management on the College of Houston, the Faculty of Resort and Tourism Administration at Hong Kong Polytechnic College and EHL. The weblog posts that obtained the highest scores can be revealed on HFTP Join by means of March 2023. Learn more at HFTP News.
Ricardo Tellez is is a scholar within the Grasp of Science in World Hospitality Enterprise with a ardour for the meals and beverage (F&B) business. He enjoys studying about how eating places are evolving to entice modern-day shoppers and researching methods for restaurant homeowners to extend profitability with new expertise options. When attainable, he travels all through the world to go to and expertise famend cooks and well-known culinary venues.
Sources:
- Ferrandez, C. (2022, June 16). Augmented actuality restaurant experiences: 5 examples. Poplar Studio. Retrieved October 28, 2022, from https://poplar.studio/weblog/augmented-reality-restaurant-experiences-5-examples/
- Kavanaugh, M. (2019, February 23). Augmented actuality permits eating places to serve up 3-D dishes. Restaurant Insider. Retrieved October 28, 2022, from https://upserve.com/restaurant-insider/the-future-of-restaurant-menus-augmented-reality/
- Le Petite Chef. (2021). Thrilling adventures await you! Le Petit Chef – The smallest chef within the World! Retrieved October 28, 2022, from https://lepetitchef.com/
- Trinh, T. (2017, November 25). What’s on the menu? augmented actuality and 3-D meals fashions. VOA. Retrieved October 28, 2022, from https://www.voanews.com/a/augmented-reality-3-D-food-models-on-the-menu/4136235.html
- Yeo, P. Okay. (2022, March 11). The uncomplicated, Ig-friendly delights of downtown’s Le petit chef. Time Out Los Angeles. Retrieved October 28, 2022, from https://www.timeout.com/los-angeles/information/the-uncomplicated-social-media-friendly-delights-of-le-petit-chef-at-the-ritz-carlton-030222
