Domino’s Pizza (NYSE: DPZ) is now conducting a second spherical of self-driving supply car testing, with a concentrate on the client expertise. This two-month check in Miami, in partnership with Ford, will leverage the learnings of the primary spherical of testing, however will add the factor of supply in a bigger, city setting.
“Our first spherical of testing the client expertise in Ann Arbor supplied some nice learnings and insights, together with the truth that there are prospects who’re on this as a supply choice,” stated Kevin Vasconi, government vice chairman and chief info officer of Domino’s. “Our testing is concentrated on the final 50 toes of the client expertise, between the entrance door and the automobile. Whereas we work to refine that interplay, we additionally want to grasp how working one of these supply in a extra densely populated metropolis will influence the client expertise and the particular supply challenges it’d current.”
For this check, a Ford Fusion Hybrid car – manually pushed however outfitted to appear like a self-driving car – will take deliveries from a Miami Domino’s retailer to prospects who’ve ordered on-line and chosen to take part within the check. Taking part prospects will be capable to observe the car by way of GPS and can obtain textual content messages because the self-driving car approaches. The texts can even present them with easy directions on unlock the Domino’s Heatwave Compartment™ contained in the car utilizing a PIN code.
“We’re a model that believes in innovation, steady enchancment and rigorous testing to learn our prospects,” stated Vasconi. “Because the automotive world evolves in direction of self-driving automobiles, we hope to place ourselves in a number one place by bringing our prospects the supply choice that finest meets their wants, now and sooner or later.”
