Lengthy John Silver’s will set up probably the most technologically-advanced digital drive-thru platforms within the restaurant business, laying the groundwork for a completely automated drive-thru sooner or later, the corporate introduced in the present day. As much as 400 Lengthy John Silver’s flagship items will likely be reworked over the subsequent two years, with the brand new platform that features three 55-inch, high-definition video screens, high-definition audio and a pc platform that can dramatically enhance the ordering course of for Lengthy John Silver’s clients. Lengthy John Silver’s partnered with Attract, a division of Christie Digital Methods USA, for this subsequent step within the legendary model’s revitalization and transformation program.
“Now we have made super progress in revitalizing Lengthy John Silver’s,” mentioned James O’Reilly, Chief Govt Officer. “As we rework and replace our restaurant base over the subsequent two years, we need to make a daring assertion to our drive-thru clients. Greater than half our gross sales happen on the drive-thru and we would like our clients to take pleasure in that expertise with the very best know-how obtainable.”
The Attract platform gives digital order affirmation and full-color, high-resolution animation, video and graphics for an attractive and attention-grabbing expertise for patrons. Importantly, the brand new system permits for fast updates of menus and promotional updates. Promoted specials will be linked to historic gross sales tendencies, particular occasions and native climate forecasts.
“Attract’s drive-thru digital signage gives correct data and partaking meals shows whereas delivering a optimistic drive-thru expertise for Lengthy John Silver’s,” mentioned Craig Chapin, President of Attract. “The data-driven digital signage put in exterior the main seafood restaurant chain is confirmed to extend ROI, cut back working prices, and improve visitor expertise,” he added.
