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Oracle Hospitality Ushers Sports and Entertainment Marketplace to the Cloud

by TheDailyHotelier
December 22, 2025
in Innovation & Tech
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Oracle Hospitality Ushers Sports and Entertainment Marketplace to the Cloud
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With superior and highly effective new services and products starting from subsequent technology POS know-how to built-in loss prevention and knowledge science cloud companies, main corporations throughout the sports activities and leisure market proceed to discover a basis for innovation with Oracle Hospitality. 

The mixture of cloud-based meals and beverage administration software program and ruggedized cellular POS from Oracle Hospitality allows sports activities and leisure venues, akin to stadiums and theme parks, to extend pace of service, maximize operational effectivity, and handle loyalty and season-ticket holder packages – all whereas receiving detailed real-time reporting and analytics. 

“Oracle Hospitality’s confirmed monitor report and dedication to the sports activities and leisure market is obvious by our progress in product innovation,” stated Dan Bell, Vice President, Sports activities & Leisure, Oracle Hospitality. “Oracle is investing hundreds of thousands in R&D and help to allow venue operators to ship the service that followers need and anticipate. Our meals and beverage platform scales to help the most important sporting and leisure venues and gives the power to conduct iterative innovation by means of cloud deployment to enhance the general fan expertise.”

Analysis carried out by Oracle Hospitality makes it abundantly clear what followers need: pace and reliability. Forty-five percent of fans around the world had deserted strains at occasions as a result of the wait was too lengthy. The Simphony Cloud platform can cut back ready time with high-performance cloud POS delivered on built-in {hardware} for kiosks and mobility. Oracle Hospitality’s versatile Present & Loyalty resolution integrates with the POS to help fan recognition and personalization. An built-in again workplace suite gives cloud options designed to reduce prices, waste, and theft whereas delivering in depth reporting capabilities.   

Along with driving extra customized fan experiences, Oracle Hospitality additionally offers stadiums with instruments to optimize event-day operations from starting to finish by means of Simphony Venue Administration, which might monitor stock and meals prices, and Simphony Suites Administration, which may also help streamline manufacturing of advance meals orders, pantries and the timed distribution of orders to occasion suites.

Product and repair innovation

Oracle Hospitality additionally continues to launch vital new services and products to help ongoing buyer innovation and fan engagement, together with:

  • The launch of the Oracle MICROS 720 tablets – sturdy and rugged cellular POS engineered for hospitality and enormous venue environments;
  • The launch and integration of Oracle Hospitality Data Science Cloud Services – on-demand knowledge mining companies that give operators entry to the most recent machine-learning instruments to assist enhance forecasting and ship up- and cross-selling insights straight on the POS terminals;
  • Highly effective new reporting capabilities with Oracle Hospitality Reporting and Analytics 9.0 – operators can benefit from an prolonged reporting platform, from KPIs by way of dashboards on cellular gadgets to complete pivot tables and drill-down evaluation. Reporting and Analytics gives the ability of Oracle Enterprise Intelligence at no cost for customers of Simphony Premium;
  • The launch of Oracle Hospitality Simphony Cloud 2.9 – extending the core performance of the Simphony meals and beverage administration platform with new occasions administration enhanced performance that’s optimized for the sports activities and leisure business. 

Business-wide area experience and perception

With greater than 35 years of expertise within the sports activities and leisure house, Oracle Hospitality understands the complexities that comprise this distinctive atmosphere. We share this perception by means of offering unique analysis to our prospects, companions and the business, to make clear fan and visitor tendencies and alternatives. Latest reviews embody the Oracle Hospitality Fan Experience Report, which particulars how shoppers need know-how to gasoline their expertise at sporting and live performance venues, and the Oracle Hospitality Restaurant 2025 Reportwhich outlines how shoppers anticipate new and modern applied sciences to reinvent their hospitality expertise by the yr 2025.

From stadiums to theme parks, the cloud-based supply of the Simphony platform mixed with extensibility and integration capabilities, permit the sports activities and leisure business to repeatedly innovate the expertise for followers and friends at occasions and concert events. The inclusion of recent apps and tendencies is vital. Prior to now 12 months, Oracle Hospitality has added further worth to the Simphony platform by means of quite a lot of strategic relationships and integrations, together with with QikServe and FreedomPay.

About Oracle Hospitality

Oracle Hospitality brings 35 years of expertise in offering know-how options to meals and beverage operators. We offer {hardware}, software program, and companies that permit our prospects to ship distinctive visitor experiences whereas maximizing profitability. Our options embody built-in point-of-sale, loyalty, reporting and analytics, stock and labor administration, all delivered from the cloud to decrease IT value and maximize enterprise agility.

For extra details about Oracle Hospitality, please go to www.Oracle.com/Hospitality 

About Oracle

The Oracle Cloud gives full SaaS software suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from knowledge facilities all through the Americas, Europe and Asia. For extra details about Oracle (NYSE:ORCL), please go to us at oracle.com. 

Oracle and Java are registered logos of Oracle and/or its associates. 

Contact:

Judi Palmer
Oracle PR
Judi.Palmer@oracle.com
+1.650.784.7901 

Patty Oien
Blanc & Otus
Patty.Oien@blancandotus.com
+1.510.303.7289



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Tags: CloudEntertainmentHospitalityMarketplaceOracleSportsUshers
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