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The ONE Group Announces Major Expansion in San Francisco Bay Area

by TheDailyHotelier
December 30, 2025
in News & Trends
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The ONE Group Announces Major Expansion in San Francisco Bay Area
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The ONE Group has signed a big improvement settlement to open ten new restaurant places within the Higher San Francisco Bay Space. This growth includes a mixture of Benihana and Benihana Categorical codecs and represents probably the most intensive asset-light improvement within the firm’s historical past. The settlement consists of three franchised Benihana places, two three way partnership places, and 5 licensed Benihana Categorical places. The three way partnership places are scheduled to open in 2026, with the remaining places deliberate over the subsequent seven years.

Along with the growth within the Bay Space, The ONE Group is growing its presence in skilled sports activities and leisure venues. The corporate has renewed a three-year concession settlement on the Mortgage Matchup Middle in Phoenix, Arizona, house to the Phoenix Suns and Phoenix Mercury. The brand new deal provides STK-branded merchandise to the prevailing Benihana concession.

Moreover, The ONE Group has secured a brand new three-year Benihana concession at UBS Area in Elmont, New York, house of the New York Islanders. This transfer expands the corporate’s footprint within the New York metropolitan space and enhances its present Benihana concession at Yankee Stadium.

The corporate additionally reported the opening of two new STK places in Scottsdale, Arizona, and Oak Brook, Illinois. The Scottsdale location, transformed from a former RA Sushi restaurant, opened in October 2025 with a conversion value of roughly $1 million. The Oak Brook location, which opened in December 2025, value roughly $1.5 million to develop. Each places are a part of The ONE Group’s technique to develop capital-efficient, second-generation models.

In product improvement, The ONE Group has launched Benihana-branded Teriyaki Flavored Crispy Hen Chips in collaboration with Flock Meals. These snacks can be found on Flock Meals’ web site and will likely be in choose retailers by early 2026.

Trying forward, The ONE Group plans to concentrate on capital-efficient progress in 2026, aiming to cut back discretionary capital expenditures. The corporate intends to prioritize new restaurant improvement, specializing in places that require $1.5 million or much less to open. Moreover, The ONE Group plans to transform as much as 9 present Kona Grill and RA Sushi places to both the Benihana or STK format by the top of 2026, with every conversion anticipated to require roughly $1 million in capital funding.



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