Applebee’s Neighborhood Grill & Bar is upping the tech ante with in the present day’s announcement of a brand new and improved Applebee’s Cell App that’s quicker, extra visitor pleasant and constructed with enhanced on-line ordering capabilities. As an incentive to check out the brand new capabilities of the app and on-line ordering, Applebee’s invitations friends to take it for a spin, providing $5 off for brand new customers who place their first order by way of the app or the web site.
“The brand new and improved Applebee’s Cell App is totally redesigned with our visitor in thoughts; we have made the app extra order-centric primarily based on what friends instructed us they wished, making it simpler to make use of and quicker to position an order,” mentioned Adrian Butler, senior vp and chief info officer, DineEquity, Inc. “This enchancment is only one a part of a holistic know-how technique for enhancing the visitor expertise, permitting for higher engagement with the model and driving desire for Applebee’s.”
The revised cellular app was developed in partnership with Olo, a number one digital ordering supplier, to create a neater, quicker, safer and extra useful gizmo. The revision comes with many new capabilities applied to profit the visitor, together with a simplified order placement course of that enables for advance ordering and order scheduling for any time sooner or later – whether or not it is in the present day, tomorrow or subsequent week. The app additionally has improved navigation to make it extra intuitive and handy to the person; it even saves favourite orders and cost particulars for quick and simple ordering. The cutting-edge cost processing functionality permits customers to enter and save credit score, debit or reward card particulars inside the app for handy cellular cost, although friends are nonetheless welcome to pay on the restaurant upon pick-up.
This enchancment to the app and on-line ordering providing is the latest growth that enhances the present Applebee’s technological capabilities, together with tabletop tablets that enable for elevated visitor engagement within the restaurant; these tablets can at the moment be used to order appetizers and desserts, flag a server, make a cost or play video games all whereas suggesting extra food and drinks choices for friends. With a watch towards additional participating the visitor, the brand new iteration of the app is simply one of many technological improvements deliberate for 2016.
Applebee’s Grill & Bar brings collectively a energetic bar & grill expertise providing hand-crafted drinks and craveable, easy, American meals with flare that includes vibrant flavors and actual, contemporary substances. All Applebee’s eating places are owned and operated by entrepreneurs devoted to serving their communities and providing the most effective in meals and drinks with neighborly, real service. With greater than 2,000 areas in 49 states, Guam, Puerto Rico and 15 nations, Applebee’s is without doubt one of the world’s largest informal eating manufacturers. Applebee’s eating places are franchised by DineEquity Inc.’s (NYSE: DIN) subsidiary, Applebee’s Franchisor LLC and its associates.
