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Flacks Group Announces Acquisition of Augusta Hotel

by TheDailyHotelier
January 20, 2026
in Finance & Investment
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Flacks Group Announces Acquisition of Augusta Hotel
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DoubleTree by Hilton Augusta
Picture Credit score: DoubleTree by Hilton Augusta

AUGUSTA, Georgia—An affiliate of Flacks Group introduced that it has acquired the DoubleTree by Hilton Augusta, situated in Augusta, GA. Flacks has chosen StepStone Hospitality to handle the property. 

The lodge consists of 182 visitor rooms and greater than 12,000 sq. ft of versatile assembly and occasion house, catering to golf teams, company gatherings, weddings, birthdays, and social celebrations. Quite a lot of on-site eating experiences is accessible, together with Jama’s Espresso Store, serving Starbucks espresso; The Lotus Bar, open evenings for appetizers, gentle bites, cocktails, and craft drinks; and Andrew’s Restaurant, providing breakfast, lunch, and dinner alongside in-room eating choices.

Possession is anticipating endeavor a $12 million capital funding within the property to renovate the lodge. The challenge will embrace refreshed visitor rooms, upgraded public areas, a reimagined meals and beverage expertise, new elevators, and a modernized reception and arrival expertise.

The DoubleTree by Hilton Augusta gives entry to downtown Augusta, Fort Gordon Military Base, Joseph M Nonetheless Burn Middle, native enterprise corridors, and the Augusta Nationwide Golf Membership.

“We’re enthusiastic about the way forward for the DoubleTree Augusta,” stated James Gassenheimer, chief govt officer of Flacks Group. “This funding underscores our confidence within the Augusta market and our imaginative and prescient to create long-term worth whereas delivering an distinctive visitor expertise.”

“The DoubleTree Augusta is a good addition to our portfolio as we proceed to develop our presence within the Southeast and relationship with the Flacks Group,” stated Michael Broadhurst, chief working officer of StepStone Hospitality. “We sit up for leveraging our expertise to ship an distinctive expertise for our company and related as nicely to maximise worth for possession”. 



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