PHOENIX, Arizona—Atari Resorts and Intersection Growth introduced that building on the flagship location in Phoenix, Arizona, is slated to start in late 2026. Räkkhaus, a global structure and design studio, has debuted up to date plans and options. The design of Atari Resorts Phoenix attracts from the power, language, and structure of “Tron” and “Blade Runner.”
Property Particulars
The property will embrace greater than 90,000 sq. ft of experience-driven areas, together with a 20,000-square-foot, 2,000-person live performance and occasion middle, an esports venue with a ten,000-square-foot sports activities e book, and a number of environments that merge gaming, music, and nightlife. Further facilities embrace a number of eating places, retail areas, and a pool designed for events and gatherings.
“Our purpose was to fuse structure with interplay—not themed design, however pure spatial innovation,” mentioned Zac Cohen, inventive director at Räkkhaus. “A tower outlined by movement, responsive surfaces, and a body that glows with its personal inner logic. That is placemaking at a brand new scale, a constructing that will probably be really distinctive on the earth. Phoenix is embracing daring concepts, and this mission was constructed to push the sting of what that may be.”
References to basic video games—from Atari’s Asteroids and Pong to Nintendo’s Tetris— seem all through the design. The façade’s patterning echoes pixel grids, whereas inside mild bands create kinetic pathways like arcade circuitry. The Atari brand has been re-envisioned and remodeled right into a luminous image.
A defining facet of the constructing will probably be an LED-lit breezeway; the programmable passage will function each an entry and a efficiency canvas. Wrapped in reactive LED panels, it is going to shift in coloration, rhythm, and movement, syncing with occasions, seasons, or the time of day.
The resort room rely calso arries which means: 19 suites and 72 rooms, symbolizing 1972, the 12 months Atari was based. The penthouse will probably be a 4,000-square-foot Baller Suite with a personal pool, spa, and solar deck.
