ARLINGTON, Virginia—CoStar and Tourism Economics made minimal changes to progress projections within the first 2026-27 U.S. resort forecast launched on the Americas Lodging Funding Summit (ALIS).
For 2026, occupancy, common every day charge (ADR) and income per out there room (RevPAR) had been every upgraded 0.1 share factors from the earlier forecast. Provide progress was lowered 0.2 share factors, whereas demand was diminished 0.1 share factors.
“We count on top-line efficiency to strengthen within the second half of the 12 months, though progress will stay reasonable and concentrated amongst higher-tier accommodations,” mentioned Amanda Hite, STR president. “The early months of that interval will likely be highlighted by notable positive aspects in World Cup host markets and their surrounding areas. As well as, calendar shifts will present a raise, particularly as we transfer previous the elevated comparables from the 2024 hurricane-affected markets.”
Development charges are projected to rise additional in 2027, however even the forecasted 1.4 p.c enhance in RevPAR would stay beneath the long-term common (up 3.0 p.c).
“We count on a extra supportive backdrop for U.S. journey in 2026,” mentioned Aran Ryan, director of trade research with Tourism Economics. “Whereas a softer job market weighs on youthful and lower-wage households, actual wage positive aspects and family wealth ought to hold shopper spending resilient. Enterprise funding will broaden past AI as borrowing prices ease and tax incentives help new tasks. Worldwide journey faces near-term headwinds however will probably see a gradual rebound as international demand strengthens and the World Cup boosts summer time arrivals.”
“Complete revenues are anticipated to rise at a sooner tempo than final 12 months, whereas bills ought to comply with the same trajectory—although at a slower charge of progress than in 2025,” mentioned Hite. “Even so, expense progress will proceed to outpace inflation.”
