Marco’s Pizza reported the opening of greater than 60 new shops in 2025 and plans to surpass 80 new retailer openings in 2026. Progress is ready to proceed throughout new home markets, worldwide territories, and nontraditional venues. The corporate is implementing superior digital instruments, operational enhancements, and menu improvements as a part of its growth technique.
In 2025, Marco’s Pizza expanded into New Jersey and signed a growth settlement for New Mexico. The corporate marked anniversaries in Mexico and Puerto Rico and is exploring new worldwide alternatives, together with development within the Caribbean and Latin America. Enlargement into ghost kitchens and different actual property codecs continued in the course of the yr.
Marco’s Pizza made a number of government appointments in 2025, together with Brad Smith as Vice President of Franchise Progress, Invoice Schaffler as Chief Monetary Officer, and Steve Kennedy as Chief Advertising and marketing Officer. The corporate recognized strategic vendor relationships to streamline store-level operations, leading to provide chain price financial savings.
Enhancements to the digital ecosystem had been made to enhance the visitor journey and assist franchisee operations. Marco’s Pizza obtained an AVA Digital Gold Stage Award for its ordering platform and web site redesign. The corporate additionally obtained recognition from FRANdata for the best FUND Rating amongst all QSR ideas and No. 1 within the pizza class, ranked No. 50 within the 2026 Entrepreneur Franchise 500, was named America’s favourite pizza chain by Technomic, was listed as a finest franchise deal by QSR, and obtained a reader’s selection finest pizza chain award from Newsweek.
For 2026, Marco’s Pizza is specializing in scalable development and franchisee assist, focusing on greater than 80 new retailer openings, growth into new territories, and continued growth in home and worldwide markets. The corporate is creating an Operations Middle of Excellence to boost systemwide coaching, operational consistency, and efficiency. Plans embrace an up to date loyalty program and exploration of AI-powered ordering capabilities. New menu improvements are scheduled for introduction in 2026 underneath the culinary management of Chef Kathleen Kennedy. Worldwide and nontraditional development will proceed, with additional growth deliberate in Mexico and the Caribbean, in addition to in nontraditional codecs similar to ghost kitchens.
Marco’s Pizza launched the Franchise Growth Royalty Incentive Program to assist franchise growth, providing early-stage royalty incentives beginning at 0% for certified multi-unit homeowners. This system contains assist in actual property, development, and operations. In line with the corporate’s Franchise Disclosure Doc, the highest 25% of franchised shops reported a median unit quantity of $1.3 million in 2024. This determine relies on the typical gross sales quantity of the top-performing 25% of franchised shops open in the course of the 2024 fiscal yr, excluding worldwide areas, shops not open for the complete 52-week interval, special-venue and nontraditional franchised areas, and shops that closed in 2024.
Eligibility for the motivation program requires signing a growth settlement and opening shops inside particular timeframes, together with opening the primary retailer inside one year of signing and subsequent shops inside six months of every prior opening.
