CHARLESTON, South Carolina—Charlestowne Hotels introduced a brand new slate of improvement initiatives throughout the Midwest, Southeast, and Mountain West. This improvement pipeline consists of a mixture of initiatives, equivalent to an ultra-luxury boutique lodge in Milwaukee, WI, a technology-forward, staffless hospitality idea in Florida, and the opening of a brand new adaptive reuse property in Santa Fe, NM. The corporate can be increasing its soft-branded portfolio, with two Marriott Tribute Portfolio resorts slated to open over the following two years.
“This pipeline represents a really deliberate evolution of Charlestowne Motels,” mentioned Kyle Hughey, chief govt officer of Charlestowne Motels. “We’re partnering with homeowners who share our perception that resorts ought to be deeply rooted of their communities, formed by design and story, and constructed with facilities and choices for long-term relevance. Every of those initiatives displays the place we see the way forward for impartial and experience-driven hospitality.”
Charlestowne Motels has eight improvement initiatives underway in 2026, together with:
Adaptive Reuse Tasks:
July 2026: Resort Flora—Santa Fe, NM: Situated in Santa Fe’s Railyard District, Resort Flora will flip the previous Outdoors Journal headquarters right into a 27-room luxurious boutique lodge. The property will embody two meals and beverage ideas alongside curated regional artwork and out of doors area designed to rejoice town’s artistic id.
June 2027: Resort Laureum—Milwaukee, WI: Resort Laureum is a 35-key impartial lodge in Milwaukee’s former College Membership. Based in 1898 and acknowledged as a landmark constructing, the property will likely be reworked into a brand new vacation spot. Structure by native agency Kahler Slater and inside design by KTGY will mix its historic character with trendy design, making a residential-style visitor expertise. Resort Laureum will introduce a set of gathering areas, together with a number of meals and beverage ideas designed to function social hubs for Milwaukee’s enterprise, cultural, and social communities. Facilities will embody a ballroom, govt boardroom, non-public eating room with curated wine cellar, a library-inspired foyer bar, and a rooftop restaurant with Lake Michigan views.
Tribute Portfolio Development: Increasing Administration of Delicate-Manufacturers & Collegiate Motels
Increasing in soft-branded improvement, Charlestowne Motels is more and more serving as a improvement and operational associate for Marriott’s Tribute Portfolio.
July 2027: Resort Madelon—Starkville, MS: The corporate continues to spend money on the event of collegiate resorts with Resort Madelon, a Tribute Portfolio undertaking at Mississippi State College. The 122-key lodge will likely be a part of the brand new Crossroads District, a multi-phase improvement that features residential housing, eating places, retail, and leisure venues. Friends could have entry to a full-service restaurant, cafe & creamery in addition to a rooftop bar with pedestrian entry connecting the campus and the Cotton District.
October 2027: The Rumor Resort—Ogden, UT: A 92-key Tribute Portfolio lodge and a part of Ogden’s new Wonderblock mixed-use improvement, the Rumor Resort will spotlight the tradition of Ogden. The property is designed with Ogden’s previous and future in thoughts, and can embody meals and beverage venues designed as year-round social hubs for each guests and residents.
Unbiased Motels: Rising Presence Throughout Way of life Resort and Resort Markets
Charlestowne Motels is deepening its give attention to life-style impartial hospitality via initiatives constructed round distinctive working fashions, market-specific positioning, and extremely differentiated visitor experiences.
January 2026: The Inn at Aspen—Aspen, CO: The Inn at Aspen has undergone a complete transformation, relaunching in 2026 with a refreshed visitor expertise. Renovations embody redesigned visitor rooms, a rebuilt out of doors heated pool and deck with a scorching tub, and an up to date constructing exterior. The property is the one ski-in, ski-out lodge on the base of Buttermilk Mountain.
April 2026: The Livery Guesthouse—Tarpon Springs, FL: An eight-key impartial boutique lodge serving the Clearwater and Tampa markets, The Livery Guesthouse will introduce a technology-forward, staffless working mannequin that leverages a digital-first visitor journey. Charlestowne will deploy focused income administration and advertising and marketing methods for the property.
Fall 2028: A brand new 50-key impartial luxurious lodge will even debut in Charleston, SC, enhancing the corporate’s hometown presence.
Way of life-Pushed Combined-Use Tasks
Charlestowne is increasing into mixed-use environments, the place resorts, eating, and neighborhood life intersect.
2028: Jubilee, Johns Island, SC: Situated simply outdoors Charleston in Johns Island, Jubilee is a 13-acre 140-key mixed-use improvement. Set to open in 2028, the property combines a 75-key wellness lodge with 65 impartial short-term rental cottages and is designed with a neighborhood-first philosophy. The undertaking will even embody 15,500 sq. toes of mixed restaurant, retail, out of doors, and workplace area designed as a walkable city middle.
“Charlestowne has constructed its fame managing distinctive impartial resorts, and this subsequent section additional expands that experience right into a broader mixture of improvement partnerships, soft-branded resorts, and experience-driven locations throughout the nation,” Hughey mentioned. “Collectively, these developments showcase the breadth of our rising portfolio and the brand new approaches we’re taking throughout completely different lodge varieties. Every undertaking demonstrates our skill to mix market experience with modern operational fashions that ship outcomes for homeowners and memorable experiences for company.”
