Ordering meals to go—via takeout, supply and drive-thru—is a thread within the cloth of life for a lot of shoppers.
And so they’re not simply occasional customers. Many order meals to go every single day—and a few even a number of occasions a day. Ordering off-premises meals is a necessary a part of their way of life.
The off-premises market has grown considerably in recent times, however there’s nonetheless room for growth. Though shoppers are happy with their present off-premises choices, a strong majority want they’d much more selections. And most say they’d order extra typically if they’d the cash to pay for it, that means there’s pent-up demand.
Restaurant operators trying to increase their off-premises enterprise have to know who these shoppers are, how they resolve the place to eat, and what motivates them to return again day after day.
This report explores these questions for supply, takeout and drive-thru—by technology and geography (city, suburban, rural)—and provides some methods that operators can use to set themselves aside from their opponents.
Key Findings:
Know your clients and the way they order meals to go
47% of adults say they decide up takeout from eating places, espresso outlets, snack locations or delis at the very least as soon as every week, whereas 42% report they use the drive-thru every week. 37% of adults order supply as soon as every week. However these numbers typically skew larger for millennials and GenZs. Greater than 6 in 10 of youthful adults say they use takeout, drive-thru and supply extra typically now than they did a 12 months in the past.
The 5 off-premises must-haves
Speedy service, good customer support, intuitive tech for ordering and paying, worth provides, and loyalty packages are desk stakes for repeat enterprise.
Worth offers inspire off-premises clients
Worth offers together with limited-time provides, buy-one-get-one, and reductions for ordering on off-peak days and occasions resonate with 8 in 10 supply, takeout and drive-thru clients.
Develop past conventional menu choices to drive off-prem visitors
Off-premises shoppers are inquisitive about gadgets that develop on common menu choices together with snack gadgets, meal bundles, and alcohol to-go.
The 2025 Off-Premises Restaurant Traits report delves into shoppers’ habits, preferences and what they’d prefer to see improved in terms of ordering meals to go.
The report is free for members, $99 for nonmembers.
