Jason’s Deli is introducing a brand new visible id and restaurant design to boost its buyer expertise. The corporate labored with expertise company ChangeUp to create an atmosphere that displays the standard of its meals and repair.
The rebranding course of entails a brand new core idea: “The Artwork of Deli-cious.” This idea encapsulates Jason’s Deli’s mission to offer scrumptious, sincere meals with attentive service. The brand new model id might be built-in throughout all platforms, together with the web site, app, packaging, merchandise, and images, to make sure a unified buyer expertise.
Blake Parker, Chief Innovation Officer at Jason’s Deli, expressed pleasure over the rebranding funding. He believes it can improve the client journey and appeal to new clients.
The brand new restaurant prototype showcases the up to date model id and contains fashionable options comparable to digital kiosks and diversified eating areas. The client-favorite salad bar additionally acquired a makeover for extra effectivity and ease of use.
Future Jason’s Deli areas will replicate the brand new branding and design. The not too long ago transformed restaurant in Beaumont, Texas, will host a particular occasion on February 4th to have a good time the brand new period. The occasion will embody a ribbon-cutting ceremony, the founding Tortorice household’s speeches, and the native bishop’s dedication.
As a part of the celebration, Jason’s Deli will donate 20% of all dine-in gross sales on that day to the nonprofit Reward of Life. This donation aligns with the model’s dedication to supporting the area people the place it was based. The primary Jason’s Deli opened in Beaumont in 1976, nonetheless serving because the model’s headquarters.
