A latest research by Popmenu reveals that water and non-alcoholic drinks have gotten more and more fashionable amongst diners. The research discovered that fifty% of customers plan to eat at or order from eating places throughout the December holidays, of which 61% usually order non-alcoholic drinks and 33% normally go for water.
Restaurant operators have additionally observed this shift in direction of non-alcoholic drinks, with 55% confirming that extra friends select water over different drinks.
The Popmenu research included surveys from 874 customers aged 21 and older and 365 restaurant leaders, carried out in September 2024, and one other survey of 1,000 customers in November 2024.
Regardless of the pattern in direction of non-alcoholic drinks, there stays a gentle demand for alcoholic drinks. Half of the restaurant operators claimed that alcohol purchases have remained constant yr over yr, whereas 22% famous a rise and 28% reported a decline.
Concerning the selection of alcoholic drinks, Margarita was recognized as the most well-liked cocktail throughout the vacation season, adopted by Whiskey Bitter, Mimosa, Bloody Mary, and Previous Usual. Arduous liquor was the highest choose amongst those that order alcoholic drinks, with tequila and vodka being essentially the most ceaselessly chosen.
Relating to non-alcoholic drinks, smooth drinks have been the popular selection for 51% of customers, adopted by water and tea. Amongst those that drink water at eating places, 42% want faucet water, 30% want bottled water, and eight% want glowing water.
