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Freddy’s Frozen Custard & Steakburgers To Expand South Carolina Footprint With 10-unit Development Agreement

by TheDailyHotelier
August 25, 2025
in News & Trends
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Freddy’s Frozen Custard & Steakburgers To Expand South Carolina Footprint With 10-unit Development Agreement
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Freddy’s Frozen Custard & Steakburgers introduced immediately the signing of a multi-unit growth settlement to deliver 10 new places to Greenville and Spartanburg Counties in South Carolina. NFL offensive lineman Ben Powers, together with GVL Hospitality Group, will spearhead this enlargement. 

Denver Broncos offensive lineman Ben Powers together with GVL Hospitality Group will open 10 Freddy’s Frozen Custard & Steakburgers places in Greenville and Spartanburg, South Carolina. Powers, pictured along with his spouse and daughter, at Freddy’s Discovery Day.

GVL Hospitality, which incorporates enterprise companions Brett Rickert and Brian Stevens, has already begun the seek for appropriate websites in every county. The primary property is predicted to be bought by the top of this yr, with the preliminary restaurant slated to open in 2025. The group goals to have all 10 places operational by 2031.

“Rising up, I all the time wished to do one thing business-related and show that I may make a reputation for myself on and off the soccer discipline,” mentioned Powers, a Wichita-native coming into his sixth NFL season and second with the Denver Broncos. “I am excited for this enterprise enterprise with Freddy’s; it is among the best burgers you may get and it is a style from dwelling for me. I stay up for spreading the enjoyment I’ve from my hometown with much more communities.”

Whereas Powers continues his NFL profession, the event of every franchise location are within the succesful fingers of his enterprise companions at GVL Hospitality. Rickert and Stevens are each skilled within the restaurant business and franchise house owners of Freddy’s eating places in Columbia, SC and Augusta, GA, offering the model with a strong basis for this enlargement. Rickert, who resides within the Greenville–Spartanburg space, will function the working companion, guaranteeing seamless coaching and administration, whereas Stevens will assist with the location choice and development facets.

“Having Brett and Brian operating issues whereas I am enjoying is reassuring,” mentioned Powers. “They’re nice mentors for me and I belief them wholeheartedly as we develop the Freddy’s franchise in South Carolina.”

Freddy’s has over 530 eating places in 36 states, with one other 130+ places in growth for 2024 and 2025.



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Tags: 10unitAgreementCarolinaCustardDevelopmentExpandFootprintFreddysFrozenSouthSteakburgers
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