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Smoothie King Announces Las Vegas Expansion, Tripling Footprint in the Market

by TheDailyHotelier
September 8, 2025
in Business & Operations
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Smoothie King Announces Las Vegas Expansion, Tripling Footprint in the Market
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Smoothie King introduced the signing of improvement agreements that can carry seven new areas to Las Vegas. The enlargement greater than triples Smoothie King’s footprint available in the market and is a part of the bigger progress path that the smoothie model introduced earlier this yr, forecasting 100 new retailer openings in 2024.

Smoothie King at the moment has three areas within the Las Vegas space, with its most up-to-date opening occurring in 2022. With this enlargement, Las Vegas residents within the Henderson, Summerlin, and Spring Valley neighborhoods quickly may have much more alternatives to benefit from the huge assortment of the model’s purposeful choices, all with clear substances and natural fruit and veggies. The primary of the seven new areas is anticipated to open as quickly as late 2024.

The enlargement In Las Vegas is led by new franchisees Brandie and Dustin Rasmussen, who will oversee 4 of the brand new areas. With Brandie having spent the final 15+ years operating operations within the know-how business and Dustin a USAF Veteran, they be part of the Smoothie King household out of a need to open a household enterprise along with their two kids. Longtime multi-unit franchisee Na’im Muhammad will oversee the opposite three new Las Vegas shops, beforehand introduced in December.

“These new shops construct upon the event momentum we got down to obtain for 2024 and we’re actually proud to develop on this key market and supply scrumptious, better-for-you smoothies to our company in the neighborhood,” stated Chris Bremer, Chief Improvement Officer at Smoothie King. “We welcome our new franchisees to the Smoothie King household and stay up for forging a profitable partnership collectively by way of these new shops.”



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