As tariffs, geopolitical tensions and different components gasoline financial uncertainty, 67% of U.S. shoppers say they’re lowering spending on all the things from what they eat and what they put on to journey and leisure actions, alcohol consumption, and extra. Three-in-four shoppers (75%) are involved that the U.S. might go right into a recession this yr.
That is based on new analysis by Popmenu, a tech chief serving over 10,000 eating places. The nationwide examine tracked eating and buying behaviors amongst 1,000 U.S. shoppers, ages 21 and older, in June 2025.
When requested to establish prime areas the place they’re slicing again this yr in comparison with final yr, a majority of shoppers pointed to eating places, adopted by new garments/footwear and leisure.
- 61% – Eating places
- 52% – New garments/footwear
- 49% – Leisure
- 47% – Journey
- 38% – Hobbies
- 34% – Groceries
- 33% – Streaming subscriptions
- 32% – Alcohol consumption
- 27% – Sporting occasions
- 27% – Private grooming
- 22% – Charitable donations
A Nearer Take a look at Restaurant and Grocery Tendencies
In accordance with Popmenu’s examine, shoppers presently spend $115 on eating places and $235 on groceries each week, on common. Greater than half (57%) of shoppers dine at or order from eating places not less than twice every week. The very best share (44%) desire takeout, the place they will keep away from supply charges and obtain their meals sooner, whereas 34% desire eating on the restaurant and 22% desire supply.
When shoppers had been requested to establish the varieties of eating places they frequent most frequently, fast service eating places ranked highest.
- 69% – fast service or quick meals (ex: McDonald’s, Culver’s)
- 47% – quick informal (ex: Chipotle, Panera)
- 42% – informal eating (ex: Applebee’s, Chili’s)
- 38% – pizzeria
- 18% – espresso store/cafe
- 18% – bar and grill
- 16% – buffet
- 15% – positive eating
Trying particularly at summer time budgets, 44% of shoppers anticipate to decrease their restaurant spend in comparison with final summer time, whereas 18% anticipate to extend it, and 38% anticipate no change.
How Shoppers Are Managing Excessive Grocery Prices
Along with curbing restaurant bills, shoppers are actively working to save lots of on groceries by taking the next measures:
- 49% – buying cheaper or generic meals gadgets
- 47% – buying fewer snacks
- 43% – solely shopping for requirements
- 43% – utilizing coupons
“Whereas the demand for good meals and hospitality continues, shoppers are rising extra discerning with their funds as confidence in U.S. financial efficiency dips,” mentioned Brendan Sweeney, CEO and Co-founder of Popmenu. “Eating places not solely should compete tougher with each other, they should compete with each different enterprise on the market making an attempt to get a much bigger share of shopper spend. Frequently participating shoppers throughout digital channels and offering monetary incentives to dine with you at the moment are extra crucial than ever.”
Survey Methodology
Popmenu carried out an nameless survey of 1,000 shoppers, ages 21 and older, throughout the U.S. from June 16 to June 17, 2025.
