French-inspired bakery and café la Madeleine has signed an settlement with SM Franchise LLC to develop three new areas in Houston and School Station, Texas, over the following two years.
SM Franchise LLC is owned and operated by Sultan Mahmood, a seasoned multi-unit operator with almost 25 years of expertise in restaurant franchising. He began within the trade with Denny’s in 2003, constructing his portfolio to 6 Texas areas and creating a crew of greater than 200 staff.
“I wished to increase my portfolio with la Madeleine as a result of I am impressed by how the model blends French custom with American tastes in such a artistic and alluring approach. It isn’t nearly culinary excellence — it is about innovation and the significant connection la Madeleine has constructed with its friends,” stated Mahmood. “La Madeleine presents a comfortable mix of allure and luxury, heat hospitality and high-quality, handcrafted meals to create one thing actually particular within the fast-casual house.”
He plans to open his first la Madeleine location by the tip of 2025 in School Station, adopted by an extra cafe in School Station and one within the Houston DMA in 2026.
“Our unit economics, distinctive positioning and confirmed techniques have been profitable in attracting restaurateurs who convey vital expertise to the la Madeleine model, whereas additionally offering present franchisees with alternatives for growth,” stated John Dillon, la Madeleine CEO. “With a number of initiatives underway to strengthen our model and place the corporate for long-term success, this is a perfect time for growth-oriented, multi-unit operators to hitch our franchise system.”
