Craveworthy Manufacturers, the platform firm behind Wing It On!, The Budlong, Krafted Burger + Faucet, Genghis Grill, BD’s Mongolian Grill, Flat High Grill, Fortunate Cat Poke Co., Pastizza, Scramblin’ Ed’s, and Soom Soom Mediterranean, wraps its first yr in operation as a platform firm with milestone model acquisitions, investments in cutting-edge technological improvements, and powerful efficiency marks which are set to ignite nationwide progress within the yr forward. 2024 goals to be a monumental yr as Craveworthy Manufacturers cements itself as a distinguished title within the culinary world.
After formally activating its franchise improvement program for Genghis Grill, Wing It On!, and The Budlong in Might of 2023, Craveworthy Manufacturers’ franchise pipeline has been flooded with a powerful quantity of inbound leads within the final 5-6 months to over 50 severe candidates price an estimated $3.3M in potential offers. Over the previous yr, Craveworthy Manufacturers’ veteran improvement workforce prioritized enhancing platform-wide processes and rising in-store gross sales to redefine what success can appear to be for budding QSR ideas. Now, the workforce has set aggressive improvement objectives to strategically award 125 franchise areas by year-end.
On a mission to revolutionize the QSR trade, Craveworthy Manufacturers grew and diversified its portfolio of manufacturers in 2023 with the acquisitions of Wing It On!, Genghis Grill, BD’s Mongolian Grill, and Flat High Grill. Moreover, Craveworthy Manufacturers grew to become a franchisor companion of Soom Soom Mediterranean and launched two new digital manufacturers, Pastizza and Scramblin’ Ed’s, constructing on the success of its 43 Fortunate Cat Poke Co. digital areas. By investing in rising manufacturers and optimizing the operational techniques behind them, Craveworthy Manufacturers acted on its mission to revolutionize QSR franchising by catapulting distinctive ideas into a brand new realm of productiveness and profitability.
Recognizing the necessity for dynamic management, Craveworthy Manufacturers welcomed Jeremy Theisen on board as the corporate’s Chief Progress Improvement Officer, who has been instrumental in propelling all portfolio manufacturers to new heights. The rising workforce additionally appointed Kim DeCarolis as SVP of Strategic Progress and Warwick McLaren as VP of Digital Know-how. Lastly, Greg Creed, former CEO of Yum! Manufacturers, joined Craveworthy Manufacturers’ advisory board, serving to to information general technique and decision-making processes.
“Our focus in 2023 was redefining Craveworthy Manufacturers’ processes and assembling a stellar management workforce with greater than 200 years of mixed trade expertise,” mentioned Gregg Majewski, CEO of Craveworthy Manufacturers. “We have refined each ingredient of how these manufacturers run, and now we’re able to assist success not solely inside our platform, however within the lives of each particular person workforce member, franchisee and buyer. We stay up for tapping into wide-open territories and bringing the Craveworthy expertise to communities nationwide.”
The platform firm initiatives $1 billion in systemwide gross sales inside roughly 5 years and plans to accumulate extra manufacturers, open 17 company areas, and open 60 digital eating places in 2024 – all this alongside its prioritization on franchise improvement.
The success of Craveworthy Manufacturers has not gone unnoticed, with a number of ideas receiving notable award wins, together with Genghis Grill named certainly one of Franchise Instances’ High 400 Restaurant Franchisors, Wing It On! named to the “Lunchbox High 30 Hottest Restaurant Manufacturers” listing and incomes the title of “America’s #1 Buffalo Sauce” for the second yr working, and each Wing It On! and The Budlong rating amongst Entrepreneur Journal’s Hottest Franchise Traits going into 2024.
“From day one, the guiding imaginative and prescient behind launching Craveworthy Manufacturers has been bringing collectively a workforce and a portfolio that displays our title – actually Craveworthy. Seeing our concepts and exhausting work materialize into tangible success has been nothing wanting outstanding. As we transfer into one other yr, I am excited for the brand new challenges and triumphs that await,” added Majewski.
Wanting to deliver new owner-operator franchise companions beneath its umbrella, Craveworthy Manufacturers is actively looking for growth-minded people who’re hungry for achievement and able to plug into the platform’s techniques to ignite progress and alternative.
