BETHESDA, Maryland—Marriott Worldwide, Inc. and Hawkins Means Capital introduced agreements to transform 5 properties to the Series by Marriott model in key United States markets, together with Miami, Florida; Santa Monica, California; San Francisco, California; Chicago, Illinois; and San Diego, California. These agreements mark the model’s official debut within the nation.
Developed by Hawkins Means Capital and operated by FCL Administration, the 5 properties at the moment function below the FOUND Motels model and are anticipated to affix the Sequence by Marriott model portfolio over the course of the following yr.
Introduced in Could 2025, Sequence by Marriott is the corporate’s latest assortment model, designed to ship a customized expertise that displays the character of every vacation spot.
“The launch of Sequence by Marriott in america is an thrilling milestone, marking a daring new chapter for each the model and Marriott, as we proceed increasing our choices to fulfill the evolving pursuits of our homeowners, franchisees, and visitors,” mentioned Noah Silverman, Marriott Worldwide world improvement officer, United States and Canada. “Reflective of a rising demand for upscale assortment manufacturers, Sequence by Marriott is designed to supply regional homeowners a conversion alternative that gives entry to world income and demand technology platforms, whereas preserving every lodge’s distinctive model id and delivering an genuine visitor expertise.”
“Our collaboration with Marriott is an thrilling catalyst for Hawkins Means Capital and its FCL Administration affiliate as we bolster our hospitality platform nationwide,” mentioned Ross Walker, managing companion, Hawkins Means Capital. “By aligning FOUND Motels with Sequence by Marriott, we’re preserving the model’s distinctive id whereas leveraging Marriott’s world attain and valued loyalty system. Collectively, we’re fostering a mannequin for approachable, native, life-style resorts that meet the wants of right this moment’s traveler within the nation’s most sought-after areas.”
Motels which might be anticipated to affix the Sequence by Marriott model portfolio embrace:
- FOUND Miami Seaside
- FOUND Chicago, IL
- FOUND San Francisco Nob Hill, CA
- FOUND Santa Monica, CA
- FOUND San Diego, CA
These signed agreements observe Marriott’s announcement of Sequence by Marriott’s founding cope with Idea Hospitality Non-public Restricted in India to affiliate The Ferns Manufacturers with Sequence by Marriott.
