Twin branding is the way forward for QSR, and with iconic manufacturers and built-in ideas, Focus Manufacturers, the dad or mum firm of Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s Deli, Moe’s Southwest Grill, and Schlotzsky’s, is main the cost with sturdy franchisee and shopper attraction. At the moment, the Focus Manufacturers portfolio boasts 175-plus open twin branded models with not less than 65 extra in numerous phases of growth throughout the nation.
The Focus Manufacturers portfolio manufacturers have signed agreements to open greater than 50 twin and tri-brand places within the coming yr, lots of which embody drive-thrus for added comfort as curiosity in twin branded franchise alternatives continues to surge.
Focus Manufacturers has lengthy pioneered the idea of twin branding, predominately in malls and non-traditional places with Auntie Anne’s and Cinnabon. Now, the corporate’s portfolio manufacturers have discovered new alternatives with streetside twin branded models, which is paving the way in which for immense franchise development.
“Twin branding is the way forward for our manufacturers, particularly on the specialty facet of the enterprise,” mentioned Brian Krause, Chief Growth Officer at Focus Manufacturers. “There’ll all the time be a spot in malls, however there’s an immense quantity of development alternative in streetside venues, and, by twin branding, there’s extra alternative for enhanced income.”
Focus Manufacturers’ technique staff carried out immense analysis, taking an in-depth take a look at co-brand/multi-brand alternatives, together with monetary fashions, operations, growth, advertising and marketing, and competitor evaluation to validate the chance to develop the best mixture of twin manufacturers. Moreover, the corporate invested closely in shopper analysis to determine methods to create combos of its iconic manufacturers to resonate with shoppers and meet them the place they wish to be met.
Focus Manufacturers has recognized 4 dual-brand ideas that supply considerate model pairings for shoppers and interesting enterprise alternatives for model franchisees:
- Auntie Anne’s/Cinnabon
- Auntie Anne’s/Cinnabon/Carvel
- Auntie Anne’s/Jamba
- Cinnabon/Carvel – Cinnabon Swirl
- The primary Cinnabon Swirl is about to open early 2023, with the extremely anticipated franchise alternative slated to be obtainable quickly after.
Whereas key shopper advantages differ by dual-brand mixture, one constant profit has been comfort. Having these manufacturers collectively in a single location makes them much more accessible than they’re individually. This comfort additionally creates alternative for franchisees, as co-branding results in an expansive menu that drives enhanced unit-level quantity.
“Greater than ever, we’re harmonizing the way in which that we do issues throughout our manufacturers which reduces the friction that typically may be created when establishing a co-brand or multi-brand. Not solely does twin branding current a lovely enterprise alternative, however with the Focus Manufacturers portfolio, model franchisees achieve entry to key advantages on account of the ability of our portfolio. This consists of effectivity, shared sources, menu range, and extra,” mentioned Krause.
