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Firehouse Subs Announces Expansion into Mexico with Plans for 100 New Restaurants

by TheDailyHotelier
July 21, 2025
in Business & Operations
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Firehouse Subs Announces Expansion into Mexico with Plans for 100 New Restaurants
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Firehouse Subs, in partnership with Foodplay, has introduced plans to develop its restaurant chain into Mexico. The event settlement inked between the 2 entities targets the opening of 100 new eating places in Mexico inside the subsequent 5 years, beginning with town of Monterrey.

The primary Firehouse Subs restaurant underneath this settlement will open later this yr in Monterrey, Nuevo León. Following this, extra openings are anticipated within the metropolitan space and different main cities. This growth is projected to generate tons of of latest jobs throughout the nation.

Firehouse Subs, recognized for its sandwiches layered with meats and cheeses, plans to carry the identical menu to its Mexican areas. This contains buyer favorites such because the Hook & Ladder, Firehouse Italian, and the Firehouse Beef & Cheddar Brisket.

The restaurant chain operates over 1,300 areas throughout the U.S., Canada, Switzerland, Mexico, Albania, and the United Arab Emirates. Along with the deliberate growth in Mexico, Firehouse Subs intends to open its first eating places in Brazil and Australia later this yr.

This new settlement with Foodplay represents a big milestone in Firehouse Subs’ development technique in Latin America and globally. Firehouse Subs is part of Restaurant Manufacturers Worldwide Inc., one of many world’s largest quick-service restaurant firms, with practically US$45 billion in annual system-wide gross sales and over 32,000 eating places worldwide.

Foodplay, the Mexican model partnering with Firehouse Subs on this enterprise, has greater than 30 years of expertise within the restaurant trade. The corporate started operations in 1990 by administering the KFC franchise in Mexico. Since then, Foodplay has expanded its portfolio by incorporating globally acknowledged manufacturers and established its personal manufacturers like Bolerama and Helados Dreambox.



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Tags: AnnouncesExpansionFirehouseMexicoPlansRestaurantsSubs
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