IHOP Eating places introduced the strategic enlargement of its IHOP ‘N GO (to-go) platform, which features a fully-integrated, on-line ordering system via IHOP.com; supply check launches with main suppliers like Amazon and DoorDash; and the introduction of a cellular app by finish of 12 months. The nationwide rollout of the net ordering system builds on a restricted check performed earlier this 12 months when the model unveiled proprietary packaging particularly designed to guard the integrity of its signature Buttermilk pancakes and different well-liked all-day breakfast meals throughout carryout. For a restricted time, company can obtain $5 off their first on-line order of $25 or extra when ordering via IHOP.com and utilizing the code IHOPNGO together with a legitimate e mail tackle.
The improved to-go program affords company the comfort of having fun with their favourite IHOP menu objects on the go, significantly when there is not the time or a want to take a seat down within the restaurant, however with out having to sacrifice nice high quality. Fueled by visitor suggestions and demand, IHOP spent near a 12 months perfecting its program earlier than rolling it out in phases, working to make sure that the IHOP ‘N GO expertise matched the in-restaurant hospitality the model is thought for.
“An increasing number of company are telling us they wish to benefit from the distinctive, freshly-prepared menu objects they love at IHOP, however outdoors of our eating places and with out having to surrender the standard they anticipate from us,” stated Darren Rebelez, President at IHOP. “So, we checked out each facet of our IHOP ‘N GO enterprise and centered on creating an distinctive visitor expertise from begin to end. We developed state-of-the-art packaging that retains our signature meals – like fluffy Buttermilk pancakes – hotter longer; a web-based ordering system that lets company customise their meal, identical to in an IHOP restaurant; check partnerships with main supply corporations that we all know our company are utilizing at present; and ongoing know-how enhancements, like cellular capabilities, to make it easy to search out and order meals shortly. As we get able to rejoice our sixtieth anniversary in 2018, our expanded and enhanced to-go providing is simply one of many some ways we’re seeking to finest meet the ever-changing wants of our company.”
Earlier this 12 months, IHOP launched modern, patented packaging at choose places; designed to take care of superior meals style and high quality, the brand new packaging is now out there nationwide for all IHOP ‘N GO orders. From fluffy pancakes to crispy hash browns and French fries to freshly scrambled eggs and juicy burgers, the containers maintain cooked-to-order meals sizzling, contemporary and intact till eaten. Stand-out options of the IHOP ‘N GO packaging embody:
- Meals-Centric Containers: Modular design for optimum meals plating, together with an interlocking element designed across the model’s world-famous buttermilk pancakes.
- High quality Pancakes On the Go: Aspect air flow traps in warmth, however not moisture, permitting pancakes to take care of their fluffy texture.
- Breakfast Staples Saved Hotter, Longer: Patent-pending, nested packaging compartments to make sure meals stays hotter for an extended time period.
- Straightforward Transport: A field form and lid design that matches completely into an IHOP to-go bag to reduce sliding whereas meals is in transit.
- Combo Meals Made Straightforward: Sections snap collectively to carry totally different objects in combo meals securely.
On-line ordering is now out there via most IHOP eating places throughout the U.S. with further places being added. Supply testing with Amazon and DoorDash is scheduled to begin on the finish of November in choose cities in California, Texas, Oklahoma, Washington, and Utah whereas the cellular app is predicted to be out there by the top of 2017.
To make sure an distinctive carryout expertise, the model additionally created a Meals to Go Specialist Certification program, which trains and certifies restaurant employees members to be consultants on each touchpoint of IHOP ‘N GO®, from plating to packaging to visitor service. Every IHOP restaurant can have not less than one workforce member licensed in this system and prepared to make sure that each IHOP ‘N GO order meets the identical high-quality customary that company have come to anticipate from consuming at IHOP.
IHOP ‘N GO®, together with the brand new packaging, is now out there at near 1,700+ U.S. primarily based IHOP eating places and on-line ordering for collaborating eating places will be accessed by way of IHOP.com.
