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Friendly’s Franchisee Expands with BRIX Holdings Acquisition

by TheDailyHotelier
July 23, 2025
in News & Trends
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Friendly’s Franchisee Expands with BRIX Holdings Acquisition
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Legacy Manufacturers Worldwide, an funding group managed by Amol Kohli, has acquired BRIX Holdings, LLC, a Dallas-based franchising firm. The acquisition contains a number of manufacturers, comparable to Pleasant’s, Clear Juice, Orange Leaf, Purple Mango, Smoothie Manufacturing unit + Kitchen, Souper Salad, and Humble Donut Co. This transfer expands Legacy Manufacturers Worldwide’s attain to over 250 places.

BRIX Holdings will keep its headquarters in Dallas, with Sherif Mityas persevering with as CEO. Kohli, who can be a multi-unit franchisee of Pleasant’s Eating places, will function Chairman of the Board for BRIX Holdings. The acquisition goals to help each natural and inorganic progress throughout the BRIX portfolio, with plans to accumulate further manufacturers.

The acquisition follows the ninetieth anniversary of Pleasant’s, a model Kohli has been concerned with since 2009. Kohli manages greater than 30 Pleasant’s places on the East Coast and plans to develop the model into new markets, together with Georgia, the Carolinas, and Texas. The growth technique contains opening new places in rising markets nationwide.

BRIX Holdings has reported optimistic developments in 2025, with a number of new places opened and extra beneath building. The corporate has additionally seen optimistic same-store gross sales comparisons in 2024 and has awarded eight new franchise agreements in 2025, with further agreements into consideration.

Authorized illustration for Legacy Manufacturers Worldwide was offered by Dilworth Paxson LLP, whereas Gibson, Dunn & Crutcher LLP represented the sellers.



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Tags: AcquisitionBRIXExpandsFranchiseeFriendlysHoldings
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