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U.S. Small and Medium-sized Business Optimism Hits Highest Levels Since 2019

by TheDailyHotelier
January 2, 2026
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U.S. Small and Medium-sized Business Optimism Hits Highest Levels Since 2019
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Principal Financial Group reported right this moment that optimism amongst small and medium-sized companies is the best it has been because the COVID-19 pandemic started, with 57 p.c of companies optimistic concerning the total financial outlook for the following 12 months, increased than earlier than the pandemic started1.

Whereas many small and medium-sized companies reported critical considerations over their long-term well being in 2020, optimism is on the rise in line with the latest pulse of the Principal Monetary Nicely-Being IndexSM, which surveyed greater than U.S. 500 employers2. Solely 39% of employers stated they had been optimistic about their enterprise prospects in November of 2020. Nonetheless, widespread vaccine distribution within the U.S. and indicators of financial resurgence is altering sentiments. In line with the survey, 45% of respondents count on to completely recuperate from the impacts of COVID-19 over the following six months and 65%3 estimate inside a yr.

Amy Friedrich, president of US Insurance coverage Options at Principal®, believes along with rising vaccine availability, the rise in optimism could also be as a result of easing of some state and native restrictions permitting employers to return to extra regular operations, together with continued small enterprise assist and aid applications.

“The restoration has been uneven, however the truth that extra employers are feeling optimistic concerning the well being of their enterprise is an effective signal,” Friedrich stated. “They’ve labored exhausting to beat the challenges of the previous yr and we’re seeing them stay decided to develop—each their enterprise and their worker base.”

Among the positivity stems from companies weathering the pandemic from a money perspective, with 77% reporting a cushty money circulation state of affairs. Employers shared that extra funds for federal aid applications, reminiscent of Paycheck Safety Program (PPP) and Financial Damage Catastrophe Mortgage (EIDL), in addition to lifting operational capability restrictions would positively affect financial restoration from COVID-19.

Coming again to the office

Because the vaccine rollout continues, employers are starting to plan how and when to soundly convey workers again to the work website. Greater than a 3rd (39%) of respondents plan to require vaccines for some workers who return to the office, reminiscent of these in frontline and customer-facing roles. 52% of companies with greater than 500 workers, are hoping to have their workforce vaccinated forward of any in-person office interactions. Based mostly on feedback from surveyed companies, the will for vaccinations could possibly be extra essential for staff over a sure age, these in customer-facing roles, and/or those that want to enter headquarters throughout enterprise hours.

And workers are in some ways on the identical web page. A little bit greater than 30% of companies stated their workers are asking if they will return to work after getting the vaccine. One other 30% had been requested by their workers if the enterprise might assist with quicker vaccine entry.

Broadening the psychological well being and well-being efforts

Employers are recognizing the toll that COVID-19 has taken on their workers’ psychological well being and well-being and wish to modify psychological well being advantages accordingly. Almost a 3rd (31%) of surveyed companies plan to extend psychological well being advantages choices. Seventy-four p.c consider psychological well being and well-being sources are necessary, whereas 66 p.c say it helps appeal to and retain workers.

Reevaluating advantages choices appears to be pushed partially by workers’ high stressors: Extra caregiving obligations and considerations about revenue and compensation.

“The challenges introduced on by the pandemic have additional heightened consciousness of advantages that will have beforehand fallen decrease on an worker’s precedence checklist, reminiscent of psychological well being,” stated Kara Hoogensen, senior vp of specialty advantages at Principal. “Staff and employers alike are recognizing the necessity for protection that protects the well being and well-being of each people and their households.”

Different advantages employers plan to deal with within the subsequent 12 months embrace telehealth, healthcare, and paid household and medical depart. The analysis additionally finds that the well-being choices enterprise leaders say are most helpful for his or her workforce are shifting in significance. Monetary wellness (43%), an Worker Help Program (40%), and entry to well-being cellular purposes (31%) are among the many high providers.

“Whereas among the methods employers have tailored over the last yr will probably be momentary, many will change into extra widespread and even everlasting,” stated Hoogensen. “Understanding what stressors are most urgent for workers is essential to figuring out what will probably be most useful for an employer to supply.”

For extra survey outcomes, view the complete infographic report (PDF).

1 56% in August of 2019.
2 Consists of enterprise house owners, decision-makers, and enterprise leaders.
3 65% restoration inside the yr is a cumulative proportion.



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Tags: BusinessHighesthitsLevelsMediumsizedOptimismSmallU.S
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