Burger King is dedicated to being a part of a extra sustainable future by decreasing our environmental footprint. That’s why right this moment, we’re persevering with our journey by launching a inexperienced packaging pilot program targeted on discovering scalable options for eight of our most-used, guest-facing gadgets together with forks, spoons, knives, straws, drink lids, Frypods, Whopper wrappers and napkins.
The visitor packaging will likely be examined in 51 of our company-owned eating places in Miami and makes use of different supplies, akin to Frypods made with renewable unbleached virgin paperboard; cutlery made with cPLA, a plant-based plastic; and napkins made with 100% recycled fiber. We can even be testing paper and plant-based straws together with strawless lids, which may probably get rid of as much as 500 million single-use plastic straws yearly from collaborating U.S. Burger King eating places. This motion alone would translate to the elimination of 910 metric tons of greenhouse gasses per yr, the equal of 196 autos pushed for one yr. We’re additionally testing two new choices for Whopper sandwich wraps, which symbolize a 13 p.c and 34 p.c discount in paper in comparison with earlier wraps, respectively. This might translate to an extra 500 to 1,500 metric tons of paper waste eradicated yearly throughout the U.S.
“Sustainable packaging is a cornerstone of our Restaurant Manufacturers for Good journey, and this new pilot represents an enormous alternative for us to make a distinction,” stated Matthew Banton, head of innovation and sustainability, Burger King. “We’re optimistic about our progress and are dedicated to decreasing waste to do our half in making a extra sustainable future.”
By piloting options in eating places, we are able to get direct suggestions from visitors on how the packages carry out, make iterative modifications with our provider, and construct an implementation roadmap for the system. Upon completion of the pilot take a look at, we’ll take the learnings and visitor suggestions to tell our plans for nationwide sustainable packaging within the subsequent yr. This pilot offers us the chance to achieve information and supply learnings for the business whereas getting us one step nearer in direction of our aim of advancing packaging sustainability by enhancing supplies and decreasing general packaging used, together with single-use plastics.
The inexperienced packaging pilot is one other motion Burger King is taking to align with its precept of doing what’s proper. In that spirit, we’re persevering with to develop our international partnership with Loop to cut back single-use packaging by way of reusables and wish to embrace two new cities, Paris and London, along with the sooner introduced goal cities of New York, Portland, and Tokyo. Our reusable pilot will provide extra visitors the choice to affix us in our efforts to cut back waste when ordering their Burger King favorites just like the Whopper sandwich, tender drink, or espresso.
Understanding that sustainability requires partnership all through the provision chain, we’re partnering with The Coca-Cola Firm and Kraft Heinz to deliver these initiatives to life. Leveraging our mixed measurement and sources, we’ll work collectively to offer insights, packaging experience, and sources on these pilots, serving to to maximise future nationwide potential.
“We proceed to innovate and rethink how shoppers take pleasure in Coca-Cola drinks. We’re excited to associate with Burger King to supply a reusable packaging different for his or her visitors,” stated Barry Danckert, vp, World RBI Buyer Staff, The Coca-Cola Firm. “This effort helps The Coca-Cola Firm’s World With out Waste initiative and virgin plastic discount aim.”
“Burger King has been main the cost in foodservice sustainability and Kraft Heinz is happy to associate with them and Loop to supply reusable packaging around the globe. World corporations and international manufacturers have the facility to assist form the world for good and Kraft Heinz is dedicated to a greater future with accountable recycling and reusable initiatives,” stated Peter Corridor, president, U.S. Away From Dwelling, Kraft Heinz.
