Saladworks, a fast-casual salad franchise, is about to extend its footprint in North Carolina by means of a brand new franchise settlement that features opening 10 new places. The enlargement might be spearheaded by Zack Mixon, CEO of Mixon Meals, who will diversify his present restaurant portfolio to incorporate the health-focused eating model.
The preliminary launch is deliberate for Greenville, NC, with the primary Saladworks location anticipated to open within the spring of 2026. Subsequent openings will goal the Greenville-New Bern-Washington, Raleigh-Durham (Fayetteville), and Wilmington designated market areas (DMAs). This strategic enlargement goals to cater to the rising client demand for nutritious and customizable eating choices in these areas.
Mixon, who transitioned from a profession in business development to restaurant possession in 2018, brings native market experience and a private dedication to more healthy residing to the Saladworks model. His entry into the fast-casual salad market considerably shifts from his earlier concentrate on conventional eating institutions, comparable to King Hen Drive-In and Boss Hog’s Hen & BBQ.
Along with Saladworks, Mixon plans to discover alternatives with different manufacturers underneath the WOWorks umbrella, together with Frutta Bowls, a superfood café, and Barberitos, a health-oriented burrito model. The technique contains potential co-branding initiatives, which have succeeded throughout the WOWorks system, permitting for a various providing underneath one roof.
The enlargement into North Carolina is a part of WOWorks’ broader technique to develop its portfolio by means of franchising. The corporate actively seeks skilled franchisees to hitch its community, emphasizing the rising market pattern in the direction of health-conscious eating options.
