Atlanta-based Rooster Salad Chick introduced as we speak its acquisition of iconic native bakery Piece of Cake. In a transfer to higher serve friends throughout its 245 areas in 18 states, the acquisition kickstarts the fast-casual hen salad chain’s technique to increase and improve its dessert menu.
Atlanta-based Piece of Cake muffins are baked from scratch utilizing household recipes and conventional baking substances, and all muffins are hand-frosted. Rooster Salad Chick will proceed Piece of Cake’s unique, time-honored recipes and baking strategies which have garnered a loyal following for nearly 4 a long time.
“Through the years, Piece of Cake muffins have been a mainstay on the desk as our household celebrated holidays and particular events collectively,” stated Rooster Salad Chick Chief Govt Officer Scott Deviney. “Melissa and her workforce have constantly provided the most effective muffins within the enterprise, and I’m happy to quickly have the chance to carry them to all our Rooster Salad Chick friends. This collaboration additional enhances our mission of spreading pleasure, enriching lives and serving others… one piece of cake at a time.”
Following the transaction, Rooster Salad Chick will start plans to carry the bakery’s muffins to its eating places, whereas Piece of Cake’s ten metro-Atlanta Piece of Cake areas (together with Hartsfield-Jackson Atlanta Worldwide Airport) will proceed to function enterprise as standard. All Rooster Salad Chick eating places will function Piece of Cake as its signature dessert providing, following profitable market assessments throughout choose Rooster Salad Chick areas. Each complete and by-the-slice muffins might be featured on the menu for dine-in, take-out, digital ordering and drive through.
“After almost 40 years, it looks as if the proper time to pursue this chance with Rooster Salad Chick,” stated Piece of Cake’s Melissa Jernigan. “Each manufacturers started in dwelling kitchens – Piece of Cake in my Atlanta condominium and Rooster Salad Chick in Stacy Brown’s dwelling in Auburn. What great synergy, as each companies are dedicated to serving time-honored, made-from-scratch recipes beloved by our clients.”
Bringing near 4 a long time of trade information and experience, Jernigan will stay concerned as the corporate’s ‘Cakexpert.’ Moreover, every of Piece of Cake’s 120 Atlanta-area staff will preserve their positions within the operation.
